As I increase my use of social media one thing strikes me–There are so many debt leads floating around. It seems like I’m always seeing people complaining bout money, credit cards, house payments. Others are talking about all the money they are blowing at college, the mall, the bar. Lots of debt customers just waiting for you.
Simply adding these people to your various social networks is like stocking the pond. Here’s how I keep my radar up for opportunities.
Start with keyword searches on your various social networks. Many of them will feed you conversations and discussions in real-time. Just do a few searches and find a good refined flow of chatter about debt, credit cards, spending, budgeting, and other finance terms. Then blend in modifiers like need, problem, pay, or trouble.
These simple searches will start to show you a new world of consumer debt problems.
Facebook, Twitter, Google Alerts
Where should you search for these debt problems? Where the people are, naturally.
Start with the most popular–Facebook. Chances are as soon as you start adding Friends to your network you will see indicators of debt problems. However, for real debt lead (potential) volume I suggest start a Fan Page. Focus your Facebook page on debt education and you will attract debt problems like flies.
Second to Facebook, I like Twitter. The fundamental question is, “What’s Happening?” and boy do people tell you. Even something as personal as financial woes are flying across the network. Add to this the efficiency of Search.Twitter.com and you have another ready flow of debt relief prospects.
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Finally, although not as sexy as real-time social media like Facebook and Twitter, Google Alerts is still a good source of debt leads. I add my debt keyword searches into Alerts and gobble up lots of people talking about debt problems on their blogs and social networks.
Watching all of these debt problems flow by can be overwhelming. Even worse it can be distracting and waste your time. The truth is most are not ready to close, or even inquire into your debt relief services. That means you need to find an efficient way to monitor these streams over time. RSS is the best solution.
Most of these social networks and real-time searches can produce RSS feeds. You don’t really have to understand the details of the technology, but if you subscribe to them in a RSS reader (Google Reader) you will have a steady flow of social media debt leads to supplement your debt lead buying.