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In an interesting move the Governor of Georgia, Sonny Perdue, signed into law the Healthy Georgians Act of 2010. A bill that started as legislation to encourage incentives for healthy habits and lifestyles got an interesting provision added: a provision ensuring that no law could force an individual to participate in any health care system.
This seems to be a direct affront to recently signed Federal health care reform, making health care mandatory. Governor Perdue asserts that Federal health care reform may be unconstitutional. The Federal government may counter that the Georgian legislation’s provision is moot, considering the Supremacy Clause in the US Constitution.
What does this have to do with health insurance leads? It means health insurance is going to be on the front page of national news for quite some time. That fuels people, consumers with questions about insurance. That means lots of health insurance leads. Which means lots of opportunity.
The best way to capitalize on a confusing market is to be the consumers’ advocate and resource.
If I were an insurance agent I would be updating my insurance FAQ. I would be creating a simple informational 1-2 page handout explaining legislative changes, news headlines, and ways it may impact individuals’ health insurance needs.
Then I would be finding lots of consumers to talk to ASAP. And the quickest way to do that is to buy leads (curious people) that are asking for your call and your expertise to answer their questions.
What are you doing? Are you going to be the insurance expert for confused consumers?
