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Are you still combing through phone books and lunching with the Chamber of Commerce for insurance leads? Is that working? Consumers are on the hunt for insurance deals, more than ever: cheaper auto insurance, mandatory health insurance, new home insurance, home warranty policies. But guess what…they’re looking online.
You’re old insurance sales techniques may not being working as well these days. Have you thought about Internet insurance leads?
Buying Internet Insurance Leads
Internet insurance leads can be hard to generate, but there are lots of options to simply buy. Professional marketing firms and lead providers can make getting fresh leads to your insurance agents as simple as placing an order.
Even more compelling is the opportunity to filter these insurance leads for your region, products, and ideal customer. Buying the insurance leads you need can simplify your insurance marketing.
Start with Aged Insurance Leads
If you’ve never worked Internet leads before you might find buying leads intimidating–especially at the price of real-time leads. This is where aged insurance leads could be a smart option. These Internet leads are generated in the same way as real-time leads, they’ve just aged.
Aged insurance leads happen for a variety of reasons, but typically it is the result of more consumer demand than insurance agents buying leads. This means real opportunity for your sales force. Aged insurance leads are often under-served and still interested in your call.
Could Aged Insurance Leads be Good Enough
Ironically most start with aged insurance leads because they’re cheap; however, they stay because they discover they are good enough. The ROI on cheap leads is much easier to hit than on expensive real-time leads. What’s more, you can probably afford to buy enough leads to fill the pipelines of all your insurance agents, not just the top performers.
Aged insurance leads can be a cheap way to lift the sales output of your entire sales force.
Buying Internet insurance leads can be a quick way to jump start your business. It can also be an easier way to access the growing number of online consumers. Add to this the affordability of aged insurance leads and you may have a powerful way to grow your modern insurance business.
