How Did Obama Win the Election? Digital PR and Social Media.

You know I am a big fan of social media and what it can do to put a community behind your business endeavors. Nowhere was this more clear than the election of Obama. Possibly the most advanced, technology-enhanced marketing plan in American politics.

This should make you ask, “How did he do it?” And, “Can I learn from his success?”

Here is a really good start to answering that question: Edelman Insights does a case study on Obama’s Social Media Toolkit [PDF].


  • Get Weekly Sales Tips

  • This field is for validation purposes and should be left unchanged.

A couple of important things that I would highlight from this report in order to apply them to the business world:

  1. Give consumers tiers of engagement (options): personal, social, client
  2. Empower super users: Tech-savvy client advocates are priceless
  3. Go where people are: Go to them, don’t try to draw them in
  4. Use tools people are familiar with: No matter how simple yours are

These are just a few of the pearls in this report. Combining a campaign like this with aged leads can create an enormous buzz around your mortgage or debt business in very little time.

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.