You know I am a big fan of social media and what it can do to put a community behind your business endeavors. Nowhere was this more clear than the election of Obama. Possibly the most advanced, technology-enhanced marketing plan in American politics.
This should make you ask, “How did he do it?” And, “Can I learn from his success?”
Here is a really good start to answering that question: Edelman Insights does a case study on Obama’s Social Media Toolkit [PDF].
A couple of important things that I would highlight from this report in order to apply them to the business world:
- Give consumers tiers of engagement (options): personal, social, client
- Empower super users: Tech-savvy client advocates are priceless
- Go where people are: Go to them, don’t try to draw them in
- Use tools people are familiar with: No matter how simple yours are
These are just a few of the pearls in this report. Combining a campaign like this with aged leads can create an enormous buzz around your mortgage or debt business in very little time.