How Did Obama Win the Election? Digital PR and Social Media.

You know I am a big fan of social media and what it can do to put a community behind your business endeavors. Nowhere was this more clear than the election of Obama. Possibly the most advanced, technology-enhanced marketing plan in American politics.

This should make you ask, “How did he do it?” And, “Can I learn from his success?”

Here is a really good start to answering that question: Edelman Insights does a case study on Obama’s Social Media Toolkit [PDF].


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A couple of important things that I would highlight from this report in order to apply them to the business world:

  1. Give consumers tiers of engagement (options): personal, social, client
  2. Empower super users: Tech-savvy client advocates are priceless
  3. Go where people are: Go to them, don’t try to draw them in
  4. Use tools people are familiar with: No matter how simple yours are

These are just a few of the pearls in this report. Combining a campaign like this with aged leads can create an enormous buzz around your mortgage or debt business in very little time.

About Troy Wilson