Health Insurance is About Trust
The keys to converting health insurance leads are trust and patience. Purchasing health insurance is a big decision. The buying process is often long and drawn out as prospects carefully consider their options. Some insurance companies fail to understand this and stop following up with a lead who might have, with additional nurturing, become a valuable customer.
Aged health insurance leads are often leads who were almost ready to make their purchase when a previous agent abandoned them. If you can earn their trust, you can often make that sale.
There are several tools that can earn you can use to build trust during the buying process:
1. Maintain a Clean Website
Before you start lead prospecting, make sure that your website is attractive, easy to navigate, and search engine optimized. Make it easy for leads to contact you by providing your email, direct mailing address, telephone number, and an online opt in form to get a free quote. Make sure you respond promptly and courteously to all requests for information.
Get our latest Sales eBook
25 pages of sales and marketing tips for open enrollment. It’s FREE and updated annually with the most current marketing trends.
2. Offer an Informative Blog
Use your blog to inform prospects about health insurance issues, breaking news, and changes that are taking place within your company. A blog that contains accurate, helpful, and up-to-date information gives you “expert” status in the eyes of your leads and makes it easier for them to trust you.
3. Keep Up with Social Media
Social media is a great tool for lead prospecting. If you haven’t already got your company signed up with the big three – Facebook, LinkedIn, and Twitter – now is the time to do so. You don’t have to check your accounts every five minutes, but an agent should check at least twice a day for new messages and inquiries. Take a few minutes to post to your accounts several times per week. As with your blog, make sure the information you post to your social media accounts is timely and useful.
4. Don’t Shy Away from Aged Leads
In our minds, we tend to equate aged leads with stale leads. That may be true for some industries, but not health insurance. In the insurance world, aged leads are often leads who haven’t yet made up their minds or who just haven’t found the insurance company that is right for them.
If you’re looking for a reliable source for aged leads, AgedLeadStore.com has more than 250,000 long form Internet health insurance leads under 90 days old. Set up an account with AgedLeadStore.com this week and get an additional 10% leads with your 1st order. In the health insurance industry, contacting and nurturing aged leads isn’t a risk – it’s just sound business sense.
