Starting back at work on Monday morning can be tough is you are a sales agent. Keep in mind that it is also tough for those you are trying to reach for cold calling! A positive attitude and some great leads are a great way to start out your sales for the week, but if you need some extra advice follow these 5 tips for Monday morning cold calling:
1. Open Well:
When you pick up the phone to call a prospective client, plan what you will open with. Starting a phone call with a mumble or a less than confident sentence can immediately cause the person on the other end of the line to hang up. Remember that the first impression you send out can make or break the sale, so prepare what to say. Don’t be afraid to use a little humor or even poke fun at yourself, which can help to lighten up the atmosphere.
2. Revive the “Dead”:
A list of dead leads is only dead when you decide it is. Lead prospecting is no easy task, but if you have an unsuccessful phone call, don’t give up. Try a different approach when contacting someone for the second time or be upfront with them. Try this approach, “Hi, this is xx from xx company. I spoke to you before about our product, but you were distracted. While you’re free, let me tell you about….”. This approach is direct and straight to the point, and lets them know you won’t give up.
3. Do Your Research:
Nothing is worse than receiving a cold call from someone who doesn’t know who you are, or what your business is. Research the basics before beginning your call, and make notes when lead prospecting to refer to later. This can help you because if they have questions, you can relate your product or service to their specific needs.
4. Use Names:
Hearing your name makes a call seem more personal, so the use the name of the person you are speaking to as much as possible in the phone conversation.
Leaving a message is a great idea, especially on a busy Monday morning when not all staff are in the office yet. However, make the message brief and not full of too much information. Save your pitch for when you have a live person on the phone.