How many times have you heard, “passion sells?” Or, “find what you are passionate about and it will make you rich.” Fact is, passion does sell, but these motivational quips often confuse us during execution.
The truth is most don’t have the means or the guts to just drop their day job and chase a passion on the “if come” of fame and fortune. However, I am going to tell you a secret–there is a smarter way.
Chances are you are in the mortgage or debt business because you are good at it. You got there because there is something that you enjoy about this business. So, if you want to be a big-time success in your mortgage or debt business do a passion inventory.
What are the parts of your business that make you passionate–then sell it:
- Teaching personal finance
- Sales training
- Debt reviews and workouts
- Personal financial reviews
- Economic and market analysis
- Mortgage rate monitoring
These are all little cornerstones of the business. Opportunities for you to be the best at a niche, a unique selling proposition. Find what makes you passionate about your current business; emphasize it, magnify it, get rich off of it!