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The Web has become the primary research tool for consumers. Thousands of potential financial services customers are searching, browsing, and comparing prices and rates online.
If you are a mortgage broker, debt counselor, or insurance agent you need to be marketing on the Internet. This is a fact few of you would dispute, but Internet marketing can be intimidating. What’s worse, the Internet advertising world is full of bad deals. You may have even tried a few, i.e., Yellow Pages listings, directory listings, network marketing scams, and million dollar money-making schemes.
The good news is there is a shortcut. An Internet marketing approach that can legitimately provide you a steady source of financial leads with integrity. Using a reputable Internet lead provider can enable you to partner with a professional marketing company and only pay for financial consumers that are asking you to call.
Unfortunately, not all lead providers are without risks either. Here are a few quick questions to ask lead providers you are considering:
- Where do your leads come from?
- How long have you been in business?
- Check the Better Business Bureau?
- What is your lead return policy?
A good financial lead provider can be worth their weight in gold. Finding that good marketing partner requires some due diligence. These questions are a good place to start. However, the most important part is not necessarily the questions you ask, but the trusted relationship you can build on good, open discussions about your respective businesses.
Have you picked a lead provider partner? What questions did you ask? What are you looking for in a lead provider?