⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.
Organizing Emails Communication Styles – Segmenting Your List
- New Leads
- Cold Leads (Aged Leads)
- Dead Leads (Aged Leads)
- Aged Leads
- In Sales Funnel
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Drip Email Types
- Prospecting
- Welcome
- Pursuit (Nurturing)
- Onboarding
- Renewals
- Referrals
- Re-engagement
Understanding Context is Critical to Writing Drip Emails
- Never heard of you AND not in the market for your product or service
- In the market, BUT have never heard of you
- In the market, heard of you, BUT are being assaulted by competitors
- Was in the market, probably never heard of you, AND were assaulted by the competition
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Example Drip Campaign Framework
- Welcome/warmup Series – 3 emails to filter, segment, and prospect for immediate deals
- Transition to long-term nurture
- Long-term nurturing
Sample Initial Email in Welcome Drip Email Lifecycle
Subject Line: Did you get your mortgage?
Pre-header: If not, I’d love to assist
Body:
Hi {first_name}!
A couple of months ago you requested a rate quote.
- Did you get all your questions answered?
- Did you close your mortgage?
If you answered “no” to either, I’d love to assist.
Hit reply or call me direct at 734-775-4487.
Bill
{signature}
