“You have a new follower.” That is becoming more and more a part of our daily lives. Online networking and socializing is as common as having a telephone to communicate with friends and family-even businesses. Don’t forget that in your marketing and sales strategy.
As Twitter becomes more and more popular you need to be using it to communicate with your customers. What’s even better is you can connect simply with your leads and get keen insight into what may make your first call more effective.
Loading Aged Leads into Gmail
The first step in connecting to your aged leads via Twitter or other social networks is to get those leads (contact information) into your Gmail account.
Gmail has a simple importing feature to get them in your Google contacts. Then, most of these social networks allow for simple importing of Google contacts and searching for them on the network.
Once a service like Twitter finds all your aged leads, you simply need to hit the follow button. There is an increasingly low barrier to reciprocating follows and connections, so the chances are the customer will follow back.
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Listening for Opportunity
Once they are in your network you can quickly get to know the person and what may help your sale. In addition, you will be able to observe requests for help or assistance.
Now you will be able to help your customers when they are ready, not just when they pop in your call queue.
Adding your aged leads to your Twitter, or other social network will aid in your lead nurturing efforts. Use Twitter or Facebook to announce changes in the market or your products. Simple messages regarding news and information are great for provoking new inquiries.
Connecting your leads to your social network could be as profitable as your direct mail or email marketing efforts. Try it today!
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