5 Questions to Ask Your Lead Provider

June 23, 2010
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Finding the right lead provider is critical to your business success. Whether you are in the mortgage, debt, or insurance business you need a marketing partner that brings you quality consumer opportunities. And believe me, not all lead providers are equal.

Asking a few key questions can put your sales in a much better position for success. Here are a few of the basic things you should ask any lead provider.

1. How Do You Generate or Source Your Leads? Internet leads are  great sources of motivated financial leads and prospective customers. Whether you are in the mortgage, debt, or insurance business there are thousands of motivated consumers waiting for your call. However, not all lead providers generate or acquire leads in the best way. Make sure you are comfortable with their marketing methods.

2. How Long Have You Been a Lead Provider? Being in the business for a long time doesn’t necessarily make you the best. However, it does give you experience, customers, and stability. These are all important attributes if you are going to essentially outsource your marketing to a lead provider.

3. What is Your Return or Replacement Policy? Even the best of lead providers will aggregate or generate leads with bad contact information. Consumers and fraudsters will often provide errant information to test the marketing system, but avoid sales calls. This fact of Internet marketing is a bit annoying, but little cause for concern if you are dealing with a lead provider that has a reasonable return policy.

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4. Can I Talk to a Customer Reference? Nothing helps your due diligence and success rate with a lead provider more than a couple of good references. These contacts can give you the straight scoop on how to be most successful with the leads from that lead provider. And those lead providers that won’t give you a reference–watch out.

5. What is Your Better Business Bureau Rating? This is an easy way to check for yourself. The Better Business Bureau aggregates and investigates complaints about businesses. This quick check can give you a third party evaluation of doing business with any lead provider you consider.

Partnering with the right lead provider can be the difference between success and lots of money pouring down the drain. Make sure you are asking questions and getting answers. A good lead provider will want to build a trusting relationship with you–a good Q & A session is a good place to start.

About Troy Wilson