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Intent Signal Data

Customers who are looking for you! Intent data allows you to identify prospects actively researching family protection, comparing policy types, and planning their financial future.

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Hit your sales goal with high-value, low-cost intent signals data

Intent signals data not only fill your pipeline at a very affordable cost, but they also come with intent (interest in your product). Filter for your ideal customer and price based on your vertical. Download intent data instantly to start selling.

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Filter and Buy Exactly the Intent Data You Want

Check out this brief demo to see how easy Aged Lead Store has made it to find, filter, and fill your sales pipeline with precisely the data you’re confident will fatten your commissions.

Don’t just take our word for it. Hear what actual customers have to say.

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Best online lead provider out there!

This is by far the best online lead provider out there! Very inexpensive leads.

Vlad C
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Highly recommend!

I’ve been working with Aged Lead Store for over a year now. Troy always answers when I call and responds quickly when I need help. He has been great to work with and their price is very competitive. Highly recommend!

Chad Carlisle
Customer
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I now rely on his service for the majority of new business.

Had the best experience when I started using Troy’s service for leads!  Troy is attentive if we ever need additional information.  I now rely on his service for the majority of new business.  Thanks Troy!

Blake Kelly
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Best aged leads

Best place to get aged leads.

Bill Rice
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Affordable

Troy’s leads are affordable and even though we are using older leads the quality of the contact is very good. If the quality remains high we are going to be long term clients.

Ken Ward
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Excellent Service

Excellent Service. Will continue to use them for my lead source.

Today’s Affordable Life Insurance
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Responsive

Responsiveness!

Andrea Robinson
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Why do so many Life Insurance Agents use and trust Aged Lead Store?

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Higher Quality

Our aged leads come to you pre-validated, representing real people who have been shopping in-market for quotes in your vertical recently.
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Advanced Filtering

Get the prospects you want and none of the junk! Sort by State, Age, Risk Type, Phone Type, Zip Code or how recently they’ve been searching for insurance.
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More Affordable

For a fraction of the cost of real-time live leads, keep your sales pipeline packed with pre-validated, opt-in responder leads from prospects looking for what you’re selling.
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Real Protection

Aged Lead Store cares about our agents and their information. Credit card processing and lead distribution are handled in a secure, encrypted manner with no card storage.
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Serious Sales Support

We don’t just sell leads, we support you with a wealth of resources and strategies to build a complete sales system.
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We’re Just Easier

Our filtering allows you to target just the leads you want, with a self-service platform and a small minimum order. Download is instant!

Life Insurance Intent Data Leads: What You Need to Know

The life insurance market remains one of the most substantial opportunities in financial services, with Americans holding over $20 trillion in coverage and the industry writing $180+ billion in new premiums annually. Intent data allows you to identify prospects actively researching family protection, comparing term versus permanent coverage, and planning wealth accumulation strategies.

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What Are Life Insurance Intent Data Leads?

In today’s uncertain economic environment with rising living costs, economic volatility, and growing awareness about protecting loved ones from financial hardship more Americans are recognizing the critical importance of life insurance as a cornerstone of responsible financial planning.

Life insurance intent data leads are typically generated online through platforms offering free life insurance quotes or financial planning calculators. These platforms collect valuable intent-driven consumer information and distribute it to multiple insurance agents or carriers.

When a consumer requests a life insurance quote online, these websites usually gather:

  • Full contact information
  • Gender and birthdate
  • Desired coverage amount
  • Policy type interest (term, whole life, universal life, IUL)
  • Current health status
  • Tobacco usage
  • Income level and occupation
  • Financial protection goals (like mortgage protection, income replacement, or wealth transfer)

While real-time leads are often contacted immediately by multiple agents, aged life insurance intent data leads that were once fresh but are now 15 to 85 days old are sold at a fraction of the original price. These leads still represent high-quality prospects who were actively exploring life insurance options and are ideal for follow-up, education, and conversion, especially when purchased in bulk.

Why You Should Buy Life Insurance Intent Data

Lead generation is the foundation of every successful life insurance sales strategy. Without a steady flow of leads, there’s no pipeline, and no business.

While exclusive, real-time life insurance intent data may seem attractive, they often come with high costs and fierce competition. A smarter, more scalable approach is to purchase aged life insurance intent data in bulk to boost your conversion rates and maximize ROI.

Here’s why: many consumers exploring life insurance are not ready to buy immediately. They’re researching important topics, like coverage amounts needed, policy type differences, cash value accumulation, or how to protect their mortgage and family, and may feel overwhelmed by aggressive sales tactics from multiple agents.

That’s where intent data shines.

By the time you reach out, the lead has likely had time to digest information, discuss options with their spouse or financial advisor, and may now be more open to having a thoughtful conversation. With the right approach, these leads can be more receptive, less defensive, and far more qualified than they were when they first submitted their inquiry.

Purchasing life insurance intent data puts you in the right position, at the right time, to win the sale with patience, expertise, and value.

Where to Buy Life Insurance Intent Data

Aged Lead Store offers millions of searchable, validated life insurance quote requests with more added weekly.

Our store is easily searchable, allowing you to narrow down leads by lead type, lead age, state, zip code, credit type, phone options, coverage amount, age range, policy type interest, and more.

Once your filters have been selected, get an instant count and delivery of your leads. All leads are downloaded in CSV format with phone(s), email(s), address, date of birth, health status, coverage preferences, etc., to easily integrate into your CRM.

Aged Lead Store boasts the largest agent searchable aged life insurance intent data database anywhere online and we’re adding about 2 million leads to it monthly.

Our leads go through our rigorous internal hygiene process, as well as other 3rd party lead validation and appending processes to ensure your incredible lead value.

We offer a 100% satisfaction guarantee to replace or refund any leads with wrong numbers, disconnects, or leads that don’t match the filters you selected.

What Kinds of Life Insurance Intent Data are Available to Buy?
We allow you to filter our life insurance intent data by lead age range, consumer age range, states, or zips:

  • 15 to 85 days old
  • 86 to 365 days old

Many salespeople commonly choose to purchase 1,000 leads aged 86 days or older to start, as it offers a tremendous bulk value. However, if you’re new to insurance sales, you can start by purchasing 1 to 249 leads. Or if you work for a large enterprise, you might consider purchasing 25,000+ leads for our biggest bulk discount.

How much do life insurance intent data cost?

Real-time, exclusive life insurance intent data can be purchased online ranging anywhere from $25 to $75 per lead depending on coverage amount and demographics.

These expensive leads are often prohibitive for the beginner insurance salesperson, or for companies looking to purchase massive quantities of leads. In these instances, it’s preferable to purchase high-quality, pre-validated aged intent data in bulk. These aged leads will provide a higher ROI than expensive, real-time leads.

Aged Lead Store offers affordable pricing for purchasing bulk aged life insurance intent data:

  • $2.00 per lead 15 to 45 days old for 1 to 249 leads
  • $1.50 each when you buy 250 to 999 leads
  • $1.50 per lead 45 to 86 days old for 1 to 999 leads
  • $1.25 each for 250 to 999 leads
  • $0.40 per lead 86 to 365 days old for 1 to 999 leads
  • $0.25 per lead 366 to 2000 days old for 1 to 999 leads

Purchasing aged intent data in bulk further reduces their cost, with the most drastic price reductions occurring when purchasing 5,000 to 25,000 leads at a time.

How to Sell to Life Insurance Intent Data

Selling to life insurance intent data requires a strategic balance of volume, timing, and relationship building. While working bulk aged intent data is a numbers game, success comes down to two key drivers: efficiency and needs-based conversations.

First, use a CRM to stay organized. It’s your command center for tracking conversations, setting follow-up tasks, and filtering leads based on attributes like:

  • Age and health status (helpful for assessing insurability and policy type suitability)
  • Zip code or state (for understanding regional income levels and carrier availability)
  • Coverage amount requested (indicates whether they’re thinking income replacement, mortgage protection, or estate planning)
  • Date of inquiry (to prioritize newer vs. older leads)

Integrating your CRM with tools like auto-dialers, lead scoring systems, and email drips can dramatically improve your speed-to-contact and follow-up consistency.

But here’s the real differentiator when selling life insurance: understanding the motivation behind the inquiry.

Most quote forms won’t tell you why a lead is exploring life insurance. Are they:

  • New parents looking to protect their growing family?
  • Homeowners wanting to cover their mortgage in case of tragedy?
  • Professionals building wealth accumulation through permanent insurance?
  • Self-employed individuals who need coverage but worry about medical underwriting?
  • Planning for estate transfer and want to leave a legacy?

Ask these questions early. When you uncover the emotional or financial trigger behind their inquiry, you’re no longer just pitching a policy, you’re presenting a customized protection and wealth-building strategy.

Keep in mind: life insurance decisions involve careful consideration and often require spousal buy-in. Leads typically need time, multiple touchpoints, and clear education about policy differences (term vs. whole life vs. IUL). Aged intent data is perfect for this, as they’ve already had space to reflect and are often more open to a consultative conversation than when they were first overwhelmed by real-time agent outreach.

Finally, nurturing is non-negotiable. These leads rarely close on the first call. Use a sequence of value-packed phone calls, emails, educational videos, and even Zoom consultations to build trust and demonstrate your expertise. The agent who can clearly explain how different policy types align, without the hard sell, wins the client and builds a referral engine.

Want to go deeper? Visit our Sales Resource Center

Futher Reading

A Personal Message from Aged Lead Store’s Troy Wilson to Our Valued Agents


HI! I’m Troy Wilson, Founder of AgedLeadStore.com.rnrnIf you’re new to our store, welcome! If you’ve been here before, welcome back!rnrnInsurance Agents have been calling, emailing, and direct mailing leads from my site for years, and with tremendous success.rnrnAged Lead Store leads have very few phone numbers on the federal DNC list, and our leads can be easily imported into most CRMS systems. In fact, our relationship with agents is so important to me, we will happily replace up to 20% cap on returns ANY leads that cannot, for whatever reason, be uploaded to your preferred system.rnrnWe don’t just want you to buy our leads – we want to support you in making more and better sales. Your success is our success, and helping Agents like YOU do business is why WE are in business…and why business is booming. So take a look around our site, browse our constantly replenished lead inventory, select the pre-validated, geo-targeted leads you want and fill your pipeline with better leads for less!rnrnHappy Closing!

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Troy Wilson