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Intent Signal Data

Lead generation is the foundation of every successful health insurance sales strategy. Without a steady flow of leads, there’s no pipeline, and no business.

While exclusive, real-time health insurance intent data may seem attractive, they often come with high costs and fierce competition. A smarter, more scalable approach is to purchase aged health insurance intent data in bulk to boost your conversion rates and maximize ROI.

Here’s why: many consumers exploring health insurance are not ready to enroll immediately. They’re navigating complex topics, like subsidy eligibility, network coverage, deductible structures, or waiting for qualifying events, and may feel overwhelmed by high-pressure tactics from multiple brokers competing for their business.

That’s where aged intent data shines.

By the time you reach out, the lead has likely had time to digest information, discuss options with family members, or experienced a qualifying life event that makes them eligible for special enrollment. With the right approach, these leads can be more receptive, less defensive, and far more qualified than they were when they first submitted their inquiry.

Purchasing aged health insurance intent data puts you in the right position, at the right time, to win the enrollment with patience, expertise, and value.

Aged Lead Store offers millions of searchable, validated health insurance quote requests with more added weekly.

Our store is easily searchable, allowing you to narrow down leads by lead type, lead age, state, zip code, household size, income range, phone options, age range, coverage type interest, and more.

Once your filters have been selected, get an instant count and delivery of your leads. All leads are downloaded in CSV format with phone(s), email(s), address, date of birth, household information, income data, etc., to easily integrate into your CRM.

Aged Lead Store boasts the largest agent searchable aged health insurance intent data database anywhere online and we’re adding about 2 million leads to it monthly.

Our leads go through our rigorous internal hygiene process, as well as other 3rd party lead validation and appending processes to ensure your incredible lead value.

We offer a 100% satisfaction guarantee to replace or refund any leads with wrong numbers, disconnects, or leads that don’t match the filters you selected.

What Kinds of Health Insurance Intent Data are Available to Buy?
We allow you to filter our health insurance intent data by lead age range, consumer age range, states, or zips:

• 15 to 85 days old
• 86 to 365 days old

Many salespeople commonly choose to purchase 1,000 leads aged 86 days or older to start, as it offers a tremendous bulk value. However, if you’re new to health insurance sales, you can start by purchasing 1 to 249 leads. Or if you work for a large enterprise, you might consider purchasing 25,000+ leads for our biggest bulk discount.

Real-time, exclusive health insurance intent data can be purchased online ranging anywhere from $15 to $45 per lead depending on household size, income level, and geographic market.

These expensive leads are often prohibitive for the beginner health insurance broker, or for companies looking to purchase massive quantities of leads. In these instances, it’s preferable to purchase high-quality, pre-validated intent data in bulk. These aged leads will provide a higher ROI than expensive, real-time leads.

Aged Lead Store offers affordable pricing for purchasing bulk health insurance intent data:

• $2.00 per lead 15 to 45 days old for 1 to 249 leads
• $1.50 each when you buy 250 to 999 leads
• $1.50 per lead 45 to 86 days old for 1 to 999 leads
• $1.25 each for 250 to 999 leads
• $0.40 per lead 86 to 365 days old for 1 to 999 leads
• $0.25 per lead 366 to 2000 days old for 1 to 999 leads

Purchasing intent data in bulk further reduces their cost, with the most drastic price reductions occurring when purchasing 5,000 to 25,000 leads at a time.

Selling to health insurance intent data requires a strategic balance of volume, timing, and education. While working bulk aged intent data is a numbers game, success comes down to two key drivers: efficiency and consultative selling.

First, use a CRM to stay organized. It’s your command center for tracking conversations, setting follow-up tasks, and filtering leads based on attributes like:

• Age and household size (critical for plan recommendations and subsidy calculations)
• Income range (determines subsidy eligibility and plan affordability)
• State and zip code (for carrier availability and marketplace options)
• Qualifying event type (job loss, marriage, birth, divorce, aging out)
• Date of inquiry (to prioritize newer vs. older leads and anticipate life changes)

Integrating your CRM with tools like auto-dialers, subsidy calculators, and email drips can dramatically improve your speed-to-contact and follow-up consistency.

But here’s the real differentiator when selling health insurance: understanding the life transition behind the inquiry.

Most quote forms won’t tell you what triggered the lead’s search. Are they:

• Recently unemployed and lost employer coverage?
• Self-employed or gig workers needing individual coverage?
• Aging out of a parent’s plan at 26?
• New parents adding a child to their coverage?
• Recently married and combining households?
• Moving to a new state with different marketplace options?
• Experiencing a health event that revealed gaps in coverage?

Ask these questions early. When you uncover the life transition or financial trigger behind their inquiry, you’re no longer just presenting plan options—you’re providing a customized protection solution for their specific situation.

Keep in mind: health insurance decisions involve complex subsidy calculations, network considerations, and premium affordability concerns. Leads often need multiple touchpoints, clear education about plan differences (HMO vs. PPO, deductible trade-offs), and subsidy eligibility guidance. Aged intent data is perfect for this, as they’ve already had space to explore options and are often more receptive to a consultative conversation than when they were first overwhelmed by real-time broker outreach.

Finally, nurturing is non-negotiable. These leads rarely enroll on the first call. Use a sequence of value-packed phone calls, subsidy calculation emails, plan comparison tools, and even screen-share consultations to build trust and demonstrate your expertise. The broker who can clearly explain how subsidies work and match plans to budgets—without the hard sell—wins the enrollment and builds a referral base.

Special enrollment periods provide ongoing opportunities to re-engage aged leads. Life events like marriage, birth, job changes, or relocation can trigger new enrollment windows, making your aged database a year-round asset rather than just an open enrollment resource.

Want to go deeper? Visit our Sales Resource Center