LinkedIn is the world’s largest professional network with more than 800 million members spanning 200+ countries worldwide.
As an insurance agent, it’s critical to take advantage of the many benefits of this social media platform. Neglecting to do so gives your competitors a leg up — and that’s not something you want.
That leads to the million-dollar question: what’s the best way for insurance agents to use LinkedIn?
While the answer varies from agent to agent — based on factors such as location, product line, and experience — there are five general ways agents should use LinkedIn. Let’s take a closer look.
1. Optimize your LinkedIn profile
Even if you do nothing else on LinkedIn, make sure you optimize your profile for search. Start by adding the following:
- Your full name
- A professional headshot
- Your agency’s phone number, address, and website address
- Professional recommendations
- An overview of your current position
This is the first step in using LinkedIn to grow your insurance business.
Once you’ve done this, create a list of keywords and phrases that you can use in your title, summary, and experience sections. These are keywords that you want to rank for in a LinkedIn search.
For example, if you’re a car insurance agent in Chicago, Illinois, keywords may include:
- Chicago car insurance agent
- Chicago auto insurance agent
- Chicago insurance agent
- Car insurance agent in Chicago
- Best car insurance agent Chicago
- Top car insurance agent Chicago
- Car insurance agents in Chicago, Illinois
Review every aspect of your profile to see where you can naturally fit these keywords. Some of them will fit nicely, while others don’t have a place (yet).
Don’t overstuff your profile with keywords if they don’t fit organically. Do what you can with your primary keywords, track your search rankings, and make changes accordingly.
2. Grow your network
An optimized profile is a good start, but your network is the difference between simply using LinkedIn and using it to generate new business.
Start by adding connections that are a natural fit. Review your client base, business contacts, and prospects to see if any of them are using LinkedIn. You’re likely to find that a large majority are on the platform.
From there, send a connection request along with a brief note. It can be as simple as the following:
“Hey [first name], I was glad to find that you’re active on LinkedIn. As one of my oldest clients, I am hoping to connect and stay in touch here. Your business has been greatly appreciated over the years. Thanks!”
Now that you’ve done this, you can expand your network by asking your connections to make introductions. You can also reach out directly to prospects and business professionals.
Just remember that a “hard sell” off the bat doesn’t generally yield a positive response. Build a relationship before you broach the subject of doing business together.
3. Create and share unique content
There are two ways to share content on LinkedIn:
- Share a post: These are generally shorter updates, such as those regarding new products or industry news. Most professionals share more posts/updates than articles.
- Write an article: While they don’t have to be long-form, LinkedIn articles are typically longer and more detailed than posts. Think about these in the same vein as a blog post published to your website.
It’s best to create and share a mix of both types of content. Doing so amplifies your thoughts to a larger audience.
As you continue to create content and optimize your strategy, views and engagement will pick up. And that’s when you really begin to experience the true power of creating on LinkedIn.
4. Engage with others
It’s simple: the people who engage with others on LinkedIn are the people who have the most success. That holds true no matter if you’re an insurance agent, a professional in another industry, or a job seeker.
Let’s look at a simple approach that anyone can follow:
- Read what other people in your space are sharing
- Thoughtfully comment on other people’s content
- Share what other people publish
- Ask for and give recommendations
If you’re just getting started with engaging on LinkedIn, spend 15 to 30 minutes per day doing the things above. It doesn’t take long to get yourself noticed and gain traction.
Engaging with others is just as important as creating your own content. The people who see you engaging with them and others are the same people who will visit your profile to see what you’re sharing.
5. Connect and take your conversation elsewhere
Your goal is to make meaningful connections on LinkedIn with the idea of forming a mutually beneficial relationship. As you do this, you’ll soon realize the value of taking your conversation elsewhere. You can only accomplish so much on the LinkedIn platform.
Check out these ideas:
- Reach out to your connections on other social media platforms, such as Twitter, Facebook, and Instagram
- Share your email address with your connections
- Share your phone number with your connections
- Ask local connections if they want to stop by your office to chat
You can do a lot of things on LinkedIn, but there will come a point when you need to converse in other ways. You can either ask your connections if it’s okay to contact them elsewhere or simply take the initiative on your own.
Don’t take either action until you have a sound relationship with the person. You don’t want to come on too strong, as the person will assume that you’re positioning yourself to make a sales pitch.
You’re always looking for ways to make more sales, and an increased focus on LinkedIn may put you on the path to success.
When combining a social media strategy with other forms of lead generation — such as buying aged leads — you improve the likelihood of always having a full pipeline.
At Aged Lead Store, we’re the biggest supplier of aged leads on the web.
Affordable prices, industry-leading customer service, and a large variety of leads are just a few of the reasons we’re trusted by thousands of agents across North America.