Aged leads are simply the most affordable and effective marketing you can buy for financial services.
Think about what you get:
- Leads for real people who asked for mortgage or insurance help
- Phone numbers and emails provided by the people. (Can you say, “Please call me!”)
- All for pennies on the dollar, because someone else dropped the ball
However, to make it work you have to start working the lead immediately. You have already lost critical time. You need to get their attention, find the hot ones, and start building a sale.
Just to help you get started, here are four emails that will make you more money with aged leads.
Email #1 – Day 0
Don’t delay! Time is already ticking on these leads. You need to get them into your lead management or CRM system and email them today. Let them know you are ready to help them.
Subject: {!firstname_fix} - Thanks for your request Hi! {!firstname_fix}, We were matched with your request for {mortgage | insurance} rates. Sorry for the delay! It looks like your request was delayed in reaching us. Luckily, rates are still low! Check them here: {http://yourwebsite.com/rates} Give me a call at {phone number} if you have any questions or are ready to {lower your monthly payment | buy a new home | get an insurance quote}. {your first name} --- {!signature}
Email #2 – Day 3
Send if they don’t open or open, but don’t click. This email is intended to cut through the noise of a busy email inbox. It will also gather in folks that are simply procrastinating on taking action.
Subject: Re: {!firstname_fix} - Thanks for your request
Hi! {!firstname_fix},
Just wanted to make sure you got my last email.
We already dropped the ball with our delayed
response to your Web request. I wanted to make
sure you have the latest {mortgage | insurance} rates.
Check them here:
{http://yourwebsite.com/rates}
Give me a call at {phone number}
if you have any questions or are
ready to {lower your monthly payment | buy a new home | get an insurance quote}.
{your first name}
---
{!signature}
Email #3 – Day 5
Okay, we’re down to the wire here. If they aren’t opening and clicking now we’ve got to get creative. Let’s be a little bolder in the subject line and the email…
Subject: Oh, no you didn’t...
Hi! {!firstname_fix},
Hopefully, you’re not ignoring me :)
I just want to make sure you got the
help you requested on your {mortgage | insurance} questions.
Rates change daily. Take a look at today’s rates:
{http://yourwebsite.com/rates}
Give me a call at {phone number}
if you have any questions or are
ready to {lower your monthly payment | buy a new home | get an insurance quote}.
{your first name}
---
{!signature}
Email #4 – Day 15
This is the last in the initial aged lead activation email campaign. Feel free to build out a longer timeline to continue checking in with these aged lead prospects.
Subject: Just checking in
Hi! {!firstname_fix},
A little while ago, We were matched with
your request for {mortgage | insurance} rates.
I wanted to make sure I did everything I could
to get you the {mortgage | insurance} information you need.
Rates change daily. Take a look at today’s rates:
{http://yourwebsite.com/rates}
Give me a call at {phone number}
if you have any questions or are
ready to {lower your monthly payment | buy a new home | get an insurance quote}.
{your first name}
---
{!signature}
Are you going to try it? As the saying goes…”You can lead a horse to water, but you can’t make him drink.” Are you thirsty for more deals this month?
