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Intent Signal Data

In today’s energy landscape – with rising electricity costs, increasing environmental awareness, and substantial federal and state incentives – more homeowners are actively exploring solar installation as a way to reduce energy bills, increase property value, and achieve energy independence.

Solar installation intent data leads are typically generated online through platforms offering free solar quotes, savings calculators, or energy efficiency assessments. These platforms collect valuable intent-driven consumer information and distribute it to multiple solar installers or dealers.

When a consumer requests a solar installation quote online, these websites usually gather:

• Full contact information
• Complete property address
• Monthly electricity bill amount
• Current utility company
• Roof type and condition assessment
• Shade analysis (trees, neighboring structures)
• Home ownership verification
• Credit indicators
• Installation timeline preference
• Financing versus purchase interest
• Energy independence goals
• Environmental motivation level

While real-time leads are often contacted immediately by multiple solar companies, aged solar installation intent data – leads that were once fresh but are now 15 to 85 days old – are sold at a fraction of the original price. These leads still represent high-quality prospects who were actively exploring solar options and are ideal for follow-up, ROI education, and conversion – especially when purchased in bulk.

Lead generation is the foundation of every successful solar installation business. Without a steady flow of leads, there’s no pipeline – and no business.

While exclusive, real-time solar installation intent data may seem attractive, they often come with extremely high costs and fierce competition. A smarter, more scalable approach is to purchase aged solar installation intent data in bulk to boost your conversion rates and maximize ROI.

Here’s why: homeowners exploring solar installation are rarely ready to commit immediately. They’re researching complex topics – like system sizing, financing options, federal tax credits, state incentives, net metering policies, payback periods, and panel efficiency – and may feel overwhelmed by aggressive sales tactics from multiple solar companies competing for their business.

That’s where aged intent data shines.

By the time you reach out, the homeowner has likely had time to digest information, research financing options, discuss the investment with family members, and may now be more open to having a detailed conversation about their specific property. With the right approach, these leads can be more receptive, less defensive, and far more qualified than they were when they first submitted their inquiry and were bombarded by sales calls.

Purchasing aged solar installation intent data puts you in the right position – at the right time – to win the installation with patience, education, and demonstrated value.

Aged Lead Store offers millions of searchable, validated solar installation quote requests with more added weekly.

Our store is easily searchable, allowing you to narrow down leads by lead type, lead age, state, zip code, monthly electricity bill range, roof type, homeownership status, credit indicators, and more.

Once your filters have been selected, get an instant count and delivery of your leads. All leads are downloaded in CSV format with phone(s), email(s), complete property address, electricity bill amounts, roof details, shade assessments, etc., to easily integrate into your CRM.

Aged Lead Store boasts the largest agent searchable aged solar installation intent data database anywhere online and we’re adding about 2 million leads to it monthly.

Our leads go through our rigorous internal hygiene process, as well as other 3rd party lead validation and appending processes to ensure your incredible lead value.

We offer a 100% satisfaction guarantee to replace or refund any leads with wrong numbers, disconnects, or leads that don’t match the filters you selected.

What Kinds of Solar Installation Intent Data are Available to Buy?
We allow you to filter our solar installation intent data by lead age range, consumer demographics, states, or zips:

• 15 to 85 days old
• 86 to 365 days old

Many solar installers commonly choose to purchase 1,000 leads aged 86 days or older to start, as it offers a tremendous bulk value. However, if you’re new to solar sales, you can start by purchasing 1 to 249 leads. Or if you operate a large solar company, you might consider purchasing 25,000+ leads for our biggest bulk discount.

Real-time, exclusive solar installation intent data can be purchased online ranging anywhere from $50 to $200+ per lead depending on property characteristics, electricity bill amounts, and geographic market.

These expensive leads are often prohibitive for smaller solar installers, or for companies looking to purchase massive quantities of leads. In these instances, it’s preferable to purchase high-quality, pre-validated aged intent data in bulk. These aged leads will provide a higher ROI than expensive, real-time leads.

Aged Lead Store offers affordable pricing for purchasing bulk aged solar installation intent data:

• $2.00 per lead 15 to 45 days old for 1 to 249 leads
• $1.50 each when you buy 250 to 999 leads
• $1.50 per lead 45 to 86 days old for 1 to 999 leads
• $1.25 each for 250 to 999 leads
• $0.40 per lead 86 to 365 days old for 1 to 999 leads
• $0.25 per lead 366 to 2000 days old for 1 to 999 leads

Purchasing aged intent data in bulk further reduces their cost, with the most drastic price reductions occurring when purchasing 5,000 to 25,000 leads at a time.

Selling to solar installation intent data requires a strategic balance of education, ROI demonstration, and patience. While working bulk aged intent data is a numbers game, success comes down to two key drivers: efficiency and value-based consultation.

First, use a CRM to stay organized. It’s your command center for tracking conversations, setting follow-up tasks, and filtering leads based on attributes like:

• Monthly electricity bill amount (higher bills = better ROI, stronger motivation)
• Roof type and condition (impacts system design and installation feasibility)
• Shade assessment (affects panel efficiency and system sizing)
• Property location (state incentives vary dramatically, affects payback period)
• Credit indicators (determines financing eligibility)
• Homeownership status (renters cannot install solar)
• Date of inquiry (to prioritize newer leads and time follow-ups)

Integrating your CRM with tools like auto-dialers, solar calculators, proposal software, and email drips can dramatically improve your speed-to-contact and follow-up consistency.

But here’s the real differentiator when selling solar installation: understanding the motivation behind the inquiry.

Most quote forms won’t tell you why a homeowner is exploring solar. Are they:

• Frustrated with rapidly rising electricity bills?
• Motivated by environmental impact and carbon footprint reduction?
• Seeking energy independence and backup power during outages?
• Planning to increase home value before selling?
• Responding to neighborhood installations and peer influence?
• Taking advantage of federal tax credits before they expire or reduce?
• Concerned about grid reliability or future utility rate increases?
• Looking to lock in energy costs for retirement planning?

Ask these questions early. When you uncover the financial, environmental, or practical trigger behind their inquiry, you’re no longer just selling solar panels – you’re presenting a customized energy solution that addresses their specific goals and concerns.

Keep in mind: solar installation decisions involve significant investment and long-term commitment. Homeowners often need 4-12 weeks, multiple touchpoints, and clear ROI demonstrations showing payback periods, long-term savings, and financing options. Aged intent data is perfect for this extended education process, as they’ve already had space to research basics and are often more receptive to a detailed, consultative conversation than when they were first overwhelmed by real-time solar company outreach.

Finally, nurturing is non-negotiable. These leads rarely commit on the first call. Use a sequence of value-packed phone calls, personalized savings calculators, virtual or in-home consultations, proposal presentations, and financing education to build trust and demonstrate your expertise. The installer who can clearly explain how solar works, demonstrate real savings with actual utility bills, present multiple financing options, and guide homeowners through incentives – without the hard sell – wins the installation.

Education is your competitive advantage. Most homeowners don’t understand net metering, system sizing, panel efficiency differences, or the financial structures available (purchase, loan, lease, PPA). Position yourself as the educator, not just the salesperson, and you’ll convert aged solar leads into long-term customers who refer their neighbors.

Want to go deeper? Visit our Sales Resource Center