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Get the Life Insurance Leads You Want. Exactly the Way You Want Them.

Policy holders love their agents for the support they provide. Agents love us for the same reason.

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Hit your sales goal with high-value, low-cost aged leads

Aged leads not only fill your pipeline at the best rates, but they also come ready to close. Filter for your ideal customer and price based on your vertical. Download leads instantly to start selling. Rates are even lower for higher quantities or for older leads.

Learn How Aged Lead Store Works

Filter and Buy Exactly the Leads You Want

Check out this brief demo to see how easy Aged Lead Store has made it to find, filter, and fill your sales pipeline with precisely the leads you’re confident will fatten your commissions.

Don’t just take our word for it. Hear what actual customers have to say.

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Best online lead provider out there!

This is by far the best online lead provider out there! Very inexpensive leads.

Vlad C
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Highly recommend!

I’ve been working with Aged Lead Store for over a year now. Troy always answers when I call and responds quickly when I need help. He has been great to work with and their price is very competitive. Highly recommend!

Chad Carlisle
Customer
Star Star Star Star Star
Star Star Star Star Star

I now rely on his service for the majority of new business.

Had the best experience when I started using Troy’s service for leads!  Troy is attentive if we ever need additional information.  I now rely on his service for the majority of new business.  Thanks Troy!

Blake Kelly
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Best aged leads

Best place to get aged leads.

Bill Rice
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Affordable

Troy’s leads are affordable and even though we are using older leads the quality of the contact is very good. If the quality remains high we are going to be long term clients.

Ken Ward
Star Star Star Star
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Excellent Service

Excellent Service. Will continue to use them for my lead source.

Today’s Affordable Life Insurance
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Responsive

Responsiveness!

Andrea Robinson
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Why do so many Life Insurance Agents use and trust Aged Lead Store?

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Higher Quality

Our aged leads come to you pre-validated, representing real people who have been shopping in-market for quotes in your vertical recently.
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Advanced Filtering

Get the prospects you want and none of the junk! Sort by State, Age, Risk Type, Phone Type, Zip Code or how recently they’ve been searching for insurance.
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More Affordable

For a fraction of the cost of real-time live leads, keep your sales pipeline packed with pre-validated, opt-in responder leads from prospects looking for what you’re selling.
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Real Protection

Aged Lead Store cares about our agents and their information. Credit card processing and lead distribution are handled in a secure, encrypted manner with no card storage.
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Serious Sales Support

We don’t just sell leads, we support you with a wealth of resources and strategies to build a complete sales system.
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We’re Just Easier

Our filtering allows you to target just the leads you want, with a self-service platform and a small minimum order. Download is instant!

Aged Life Insurance Leads: What You Need to Know

The good news is that many of these real-time leads won’t be closed immediately by those paying top dollar for them. Once the lead is generated, multiple agents will call or email the lead, overwhelming them to the point where they shut down or stop answering calls, leaving the first salespeople uninterested in pursuing the lead any further.

Because life insurance policies often need nurturing to close deals, your aged leads are still highly valuable but available at a fraction of the cost, which can greatly increase your ROI and boost your sales pipeline.

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What Are Indexed Universal Life Insurance Leads?

In today’s uncertain financial climate—with market volatility, rising inflation, and growing interest in tax-advantaged strategies—more individuals are turning to Life insurance as a way to protect their families while also building long-term, flexible cash value.

Life insurance leads are typically generated online through platforms offering free life insurance or retirement planning quotes. These platforms collect valuable intent-driven consumer information and distribute it to multiple insurance agents or carriers.

When a consumer requests a life insurance quote online, these websites usually gather:

  • Full contact information
  • Gender and birthdate
  • Desired coverage amount
  • Height and weight
  • Tobacco usage
  • Financial goals (like tax-free retirement income or wealth transfer)

While real-time leads are often contacted immediately by multiple agents, aged life insurance leads—leads that were once fresh but are now 15 to 85 days old—are sold at a fraction of the original price. These leads still represent high-quality prospects who were actively exploring life insurance options and are ideal for follow-up, education, and conversion—especially when purchased in bulk.

Why You Should Buy Life Insurance Leads

Lead generation is the foundation of every successful life insurance sales strategy. Without a steady flow of leads, there’s no pipeline—and no business.

While exclusive, real-time life insurance leads may seem attractive, they often come with high costs and fierce competition. A smarter, more scalable approach is to purchase aged life insurance leads in bulk to boost your conversion rates and maximize ROI.

Here’s why: many consumers exploring Life insurance are not ready to buy immediately. They’re researching complex topics—like tax-deferred growth, cash value accumulation, or retirement planning—and may feel overwhelmed by high-pressure sales tactics from multiple agents.

That’s where aged leads shine.

By the time you reach out, the lead has likely had time to digest information, consider their options, and may now be more open to having a real conversation. With the right approach, these leads can be more receptive, less defensive, and far more qualified than they were when they first submitted their inquiry.

Purchasing aged life insurance leads puts you in the right position—at the right time—to win the sale with patience, expertise, and value.

Where to Buy Life Insurance Leads

Aged Lead Store offers millions of searchable, validated life insurance quote requests with more added weekly.

Our store is easily searchable, allowing you to narrow down leads by lead type, lead age, state, zip code, credit type, phone options, life insurance type, life insurance amount, and more.

Once your filters have been selected, get an instant count and delivery of your leads. All leads are downloaded in CSV format with phone(s), email(s), address, date of birth, job, etc., to easily integrate into your CRM.

Aged Lead Store boasts the largest agent searchable aged life insurance lead database anywhere online and we’re adding about 2 million leads to it monthly.

Our leads go through our rigorous internal hygiene process, as well as other 3rd party lead validation and appending processes to ensure your incredible lead value.

We offer a 100% satisfaction guarantee to replace or refund any leads with wrong numbers, disconnects, or leads that don’t match the filters you selected.

What Kinds of Life Insurance Leads are Available to Buy?

We allow you to filter our life insurance leads by lead age range, consumer age range, states, or zips:

  • 15 to 85 days old
  • 86 to 365 days old

Many salespeople commonly choose to purchase 1,000 leads aged 86 days or older to start, as it offers a tremendous bulk value. However, if you’re new to insurance sales, you can start by purchasing 1 to 249 leads. Or if you work for a large enterprise, you might consider purchasing 25,000+ leads for our biggest bulk discount.

How much do life insurance leads cost?

Real-time, exclusive life insurance leads can be purchased online ranging anywhere from $20 to $50 per lead.

These expensive leads are often prohibitive for the beginner insurance salesperson, or for companies looking to purchase massive quantities of leads. In these instances, it’s preferable to purchase high-quality, pre-validated aged leads in bulk. These aged leads will provide a higher ROI than expensive, real-time leads.

Aged Lead Store offers affordable pricing for purchasing bulk aged life  insurance leads:

  • $2.00 per lead 15 to 45 days old for 1 to 249 leads
    • $1.50 each when you buy 250 to 999 leads
  • $1.50 per lead 45 to 86 days old for 1 to 999 leads
    • $1.25 each for 250 to 999 leads
  • $0.40 per lead 86 to 365 days old for 1 to 999 leads
  • $0.25 per lead 366 to 2000 days old for 1 to 999 leads

Purchasing aged leads in bulk further reduces their cost, with the most drastic price reductions occurring when purchasing 5,000 to 25,000 leads at a time.

How to Sell to life Insurance Leads

Selling to life insurance leads requires a strategic balance of volume, timing, and education. While working bulk aged leads is a numbers game, success comes down to two key drivers: efficiency and value-driven conversations.

First, use a CRM to stay organized. It’s your command center for tracking conversations, setting follow-up tasks, and filtering leads based on attributes like:

  • Age and income (helpful for assessing suitability for life insurance)
  • Zip code or state (for tailoring based on regional regulations or tax considerations)
  • Date of inquiry (to prioritize newer vs. older leads)

Integrating your CRM with tools like auto-dialers, lead scoring systems, and email drips can dramatically improve your speed-to-contact and follow-up consistency.

But here’s the real differentiator when selling life insurance: understanding the “why.”

Most quote forms won’t tell you why a lead is exploring life insurance. Are they:

  • Planning for tax-free retirement income?
  • Looking to pass on wealth without probate?
  • Worried about market volatility but still want growth potential?
  • Seeking a more flexible permanent policy than whole life?

Ask these questions early. When you uncover the emotional or financial trigger behind their inquiry, you’re no longer just pitching a policy—you’re presenting a tailored financial solution.

Keep in mind: life insurance products are more complex than term life policies. Leads often need time, multiple touchpoints, and clear, jargon-free education. Aged leads are perfect for this, as they’ve already had space to reflect and are often more open to a thoughtful conversation than when they were first overwhelmed by real-time agent outreach.

Finally, nurturing is non-negotiable. These leads rarely close on the first call. Use a sequence of value-packed phone calls, emails, and even Zoom consultations to build trust and demonstrate your expertise. The agent who can clearly explain how life insurance works—without the hard sell—wins the client.

Want to go deeper? Read our guide: How to Sell Insurance: Strategies That Actually Convert

Futher Reading

A Personal Message from Aged Lead Store’s Troy Wilson to Our Valued Agents


HI! I’m Troy Wilson, Founder of AgedLeadStore.com.

If you’re new to our store, welcome! If you’ve been here before, welcome back!

Insurance Agents have been calling, emailing, and direct mailing leads from my site for years, and with tremendous success.

Aged Lead Store leads have very few phone numbers on the federal DNC list, and our leads can be easily imported into most CRMS systems. In fact, our relationship with agents is so important to me, we will happily replace up to 20% cap on returns ANY leads that cannot, for whatever reason, be uploaded to your preferred system.

We don’t just want you to buy our leads – we want to support you in making more and better sales. Your success is our success, and helping Agents like YOU do business is why WE are in business…and why business is booming. So take a look around our site, browse our constantly replenished lead inventory, select the pre-validated, geo-targeted leads you want and fill your pipeline with better leads for less!

Happy Closing!

Troy Wilson Photo
Troy Wilson