Get the IUL Insurance Leads You Want. Exactly the Way You Want Them.

Lead generation is the foundation of every successful IUL sales strategy. Without a steady flow of leads, there’s no pipeline—and no business.

While exclusive, real-time IUL leads may seem attractive, they often come with high costs and fierce competition. A smarter, more scalable approach is to purchase aged IUL leads in bulk to boost your conversion rates and maximize ROI.

Here’s why: many consumers exploring Indexed Universal Life insurance are not ready to buy immediately. They’re researching complex topics—like tax-deferred growth, cash value accumulation, or retirement planning—and may feel overwhelmed by high-pressure sales tactics from multiple agents.

That’s where aged leads shine.

By the time you reach out, the lead has likely had time to digest information, consider their options, and may now be more open to having a real conversation. With the right approach, these leads can be more receptive, less defensive, and far more qualified than they were when they first submitted their inquiry.

Purchasing aged IUL leads puts you in the right position—at the right time—to win the sale with patience, expertise, and value.

Aged Lead Store offers millions of searchable, validated IUL insurance quote requests with more added weekly.

Our store is easily searchable, allowing you to narrow down leads by lead type, lead age, state, zip code, credit type, phone options, life insurance type, life insurance amount, and more.

Once your filters have been selected, get an instant count and delivery of your leads. All leads are downloaded in CSV format with phone(s), email(s), address, date of birth, job, etc., to easily integrate into your CRM.

Aged Lead Store boasts the largest agent searchable aged IUL insurance lead database anywhere online and we’re adding about 2 million leads to it monthly.

Our leads go through our rigorous internal hygiene process, as well as other 3rd party lead validation and appending processes to ensure your incredible lead value.

We offer a 100% satisfaction guarantee to replace or refund any leads with wrong numbers, disconnects, or leads that don’t match the filters you selected.

We allow you to filter our IUL insurance leads by lead age range, consumer age range, states, or zips:

• 15 to 85 days old
• 86 to 365 days old

Many salespeople commonly choose to purchase 1,000 leads aged 86 days or older to start, as it offers a tremendous bulk value. However, if you’re new to insurance sales, you can start by purchasing 1 to 249 leads. Or if you work for a large enterprise, you might consider purchasing 25,000+ leads for our biggest bulk discount.

Real-time, exclusive IUL insurance leads can be purchased online ranging anywhere from $20 to $50 per lead.

These expensive leads are often prohibitive for the beginner insurance salesperson, or for companies looking to purchase massive quantities of leads. In these instances, it’s preferable to purchase high-quality, pre-validated aged leads in bulk. These aged leads will provide a higher ROI than expensive, real-time leads.

Aged Lead Store offers affordable pricing for purchasing bulk aged IUL insurance leads:

• $2.00 per lead 15 to 45 days old for 1 to 249 leads
  • $1.50 each when you buy 250 to 999 leads
• $1.50 per lead 45 to 86 days old for 1 to 999 leads
  • $1.25 each for 250 to 999 leads
• $0.40 per lead 86 to 365 days old for 1 to 999 leads
• $0.25 per lead 366 to 2000 days old for 1 to 999 leads

Purchasing aged leads in bulk further reduces their cost, with the most drastic price reductions occurring when purchasing 5,000 to 25,000 leads at a time.

Selling to IUL insurance leads requires a strategic balance of volume, timing, and education. While working bulk aged leads is a numbers game, success comes down to two key drivers: efficiency and value-driven conversations.

First, use a CRM to stay organized. It’s your command center for tracking conversations, setting follow-up tasks, and filtering leads based on attributes like:

• Age and income (helpful for assessing suitability for IUL)
• Zip code or state (for tailoring based on regional regulations or tax considerations)
• Date of inquiry (to prioritize newer vs. older leads)

Integrating your CRM with tools like auto-dialers, lead scoring systems, and email drips can dramatically improve your speed-to-contact and follow-up consistency.

But here’s the real differentiator when selling IUL: understanding the “why.”

Most quote forms won’t tell you why a lead is exploring IUL. Are they:

• Planning for tax-free retirement income?
• Looking to pass on wealth without probate?
• Worried about market volatility but still want growth potential?
• Seeking a more flexible permanent policy than whole life?

Ask these questions early. When you uncover the emotional or financial trigger behind their inquiry, you’re no longer just pitching a policy—you’re presenting a tailored financial solution.

Keep in mind: IUL products are more complex than term life policies. Leads often need time, multiple touchpoints, and clear, jargon-free education. Aged leads are perfect for this, as they’ve already had space to reflect and are often more open to a thoughtful conversation than when they were first overwhelmed by real-time agent outreach.

Finally, nurturing is non-negotiable. These leads rarely close on the first call. Use a sequence of value-packed phone calls, emails, and even Zoom consultations to build trust and demonstrate your expertise. The agent who can clearly explain how IUL works—without the hard sell—wins the client.

Want to go deeper? Read our guide: How to Sell IUL Insurance: Strategies That Actually Convert