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ZIP Codes, Age, Product Interest: Which Filters Matter Most?

Troy Wilson
By Troy Wilson
ZIP Codes, Age, Product Interest: Which Filters Matter Most? Feature Image
3 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.

You can buy 5,000 aged leads today—but if they don’t match your campaign, you’re dialing blind.

Here’s the truth: the right filters turn bulk data into booked calls. Whether you’re running Medicare, mortgage, or solar outreach, choosing the right filters makes every touch more productive and profitable.

Let’s break down the aged lead filters that matter most—and how to use them.


1. Product Interest = Your Top Priority

Always start here.

Filtering by product type ensures every lead matches your pitch and close process.

Top filters:

  • Final Expense vs. Term Life
  • Mortgage Refi vs. Reverse Mortgage
  • Solar Panel Install vs. Energy Audit
  • Tax Relief vs. Credit Card Debt

If you’re selling Medicare, don’t waste dials on health insurance shoppers. If you’re doing FHA loans, skip VA inquiries.

👉 Filter by Product & Buy Leads Now


2. ZIP Code Filters = Localized Compliance + Conversion

Why does geography matter?

  • Licensing restrictions (insurance, tax relief)
  • Carrier/service availability (e.g. solar financing)
  • State-based messaging and regulations
  • Local familiarity = trust boost

You can also:

  • Group ZIPs for regional reps
  • Target counties with high conversion history
  • Focus on urban vs rural depending on service type

Better targeting = better answer rate and less rejection.

👉 Learn: Best Practices for Filtering Aged Leads


3. Lead Age = Balancing Cost vs Contactability

Don’t just buy “aged leads.” Choose your window.

Lead AgeBest ForPrice Range
15–30 daysFast-response campaigns$0.75–$1.25
31–90 daysBalanced performance + ROI$0.45–$0.85
90–365+ daysSMS/email-heavy cadences$0.25–$0.50

You can test narrow bands (30–60 days) or mix windows based on your budget and dial plan.

👉 See: How Much Do Aged Leads Cost?


4. Consumer Attributes = Bonus Fuel

Depending on the vertical, aged leads often include:

  • Coverage Amount Desired (life/final expense)
  • Debt Amount Estimated (tax/credit)
  • Employment Status (good for credit repair)
  • Homeowner Status (solar/mortgage relevance)

These help you prioritize follow-ups and write better intros:

“Still exploring options for $25K in coverage?”
“Looking to reduce that $12K IRS balance?”

When in doubt, sort your list by value signals.


Final Word: Filters Make the Difference

Every filter you apply brings you closer to a list you can close.

Stop calling random names. Build your list by product, territory, lead age, and real intent.

Your dial time is valuable—spend it where it counts.


👉 Ready to filter like a closer? Buy Aged Leads Now


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Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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