So much of our sales start on the Web in one way or another these days. I can’t remember the last time I used the Yellow Pages, read a paper newspaper, or took a cold call seriously. More and more of our customers are like me–they use the Web for everything. That means looking for a place to buy something, reading about what is going on in the world, or paying attention to a sales pitch.
This makes learning to use the Web to build trust critical to your sales success.
No one has demonstrated the craft of building trust on the Web like Chris Brogan. His persona and actions on and offline have built an army of loyal followers and buyer that help him and his friend achieve amazing successes.
Lucky for us Chris lets us in on the secret in his New York Times bestseller: Trust Agents. I just finished reading this book over the weekend and it is worth every penny I spent.
My book is filled with highlighting on important ideas and action I will return to over time. I also have a handful of index cards with specific action steps I am going to take over the next six months.
This is why you should get Chris Brogan’s Trust Agents immediately. You won’t be disappointed and you are sure to get closer to your personal objectives.
Enjoy! And come back and tell me what you think when you finish.
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