Open Mobile Menu Close Mobile Menu

How to Write an Email Drip Campaign

By Bill Rice
How to Write an Email Drip Campaign Feature Image
2 minute read

One of the number one requests I get is for email drip campaign templates.

Today, I want to show you what goes into creating a highly profitable drip email campaign.

With this how-to guide and video on writing drip emails, you’ll be able to generate sales leads and revenue out of ANY list of potential customers. It doesn’t matter if you’re using consumer data, aged leads, dead leads in your CRM, real-time internet leads, or referrals. These techniques will help your emails get opened at a higher rate and convert into more requests for your product and services.

In this video, I cover the following:

  1. How to mentally prepare to write effective emails for your drip campaign
  2. Best practices for writing emails that convert into leads and sales
  3. I sit down at my computer, share my screen, and talk through writing emails for a new insurance email drip campaign for aged leads.

Here are a few of the key points that you should remember any time you’re writing an email to a customer, whether one-off or in a drip campaign.

  1. It’s always more than one email
  2. Act like a normal person
  3. Be clear about why you are contacting them
  4. Don’t rush the ask, but don’t waste their time
  5. Talk about ideas, not features and benefits
  6. Start with the customer’s problems
  7. Always have a single, strong call to action
  8. Signature – critical!
  9. P.S., final hook

Let me help you…

In the comment section, do one or both of these exercises:

  1. Post one of your subject lines you would like to try in your next email. I’ll comment back on each one and give you my best advice.

Tell me where you’re stuck or what is keeping you from launching your first email drip campaign. I’ll respond to each comment and give you my best advice for getting you unstuck.


About Bill Rice

Bill Rice is the Founder & CEO of Kaleidico, a lead generation agency. Bill specializes in mortgage marketing, legal marketing, lead management, and sales automation.

Further Reading