Aged Internet leads are insurance leads that are days to months old. For a variety of reasons, these leads may not have been closed yet. If your organization uses call centers as part of your marketing plan, then you would be wise to purchase aged leads.
Aged Leads are Affordable
While fresh, exclusive Internet leads are expensive, you can purchase thousands of older leads for hundreds of dollars. If even a handful of those leads convert into paying customers, you’ll have earned back your initial investment and made a fantastic profit to boot.
Older Leads Facilitate Warm Calling vs. Cold Calling
Why allow your call centers to waste time cold calling leads who may not have the slightest interest in insurance when for so cheap you can provide them with leads who have actually requested insurance information? These warm calls are far more likely to generate a response and, with a little nurturing, convert to sales.
Calls to Older Leads Don’t Take Much Time
All an operator has to do is remind the lead that he or she requested insurance information and ask if he or she is still interested. If the answer is yes, the operator can immediately refer the call to a trained sales agent. If the answer is no, the operator can cross the name off the list for good. Either way, each call can be terminated or appropriately routed within a few seconds, leaving the operator free to move on to the next name.
Aged Leads Can and Do Convert
Internet leads that are more than thirty days old have probably had a chance to look around online and find typical rates and answers to their most pressing insurance questions. If they are still interested in buying insurance, they frequently require less hand-holding and nurturing than fresh leads who may be new to the entire process of purchasing insurance.
Make sure your call centers aren’t wasting their time cold calling the wrong people. Instead, provide them with thousands of vintage sales leads giving them the volume of prospects they need weekly to start winning the numbers game.