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Why Buy Online Health Insurance Leads?

By Troy Wilson
3 minute read
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A positive flow of business to a health insurance agent is directly linked to the amount of health insurance prospects generated and included in their CRM or lead database coupled with the agents ability to follow-up and market to those leads. As a health insurance agent, your primary task is to hunt for appropriate prospects who might be compelled by your insurance value proposition. Health insurance lead generation can be a demanding task because of the highly competitive nature of the business and the high percentage of customers that already have insurance in one form or another. Prospecting on your own can be very frustrating.

Most are using tried and true methods of lead generation like cold calling. Unfortunately, this is time consuming, demotivating, and often returns very poorly. These days most of your customers are spending tons of time on the Internet. So, wouldn’t it be smarter and more efficient to turn to online lead generation methods and marketing?

Having online access to a ready database of clients who are truly interested in getting health insurance will give a boost to your business and help beat competition. In fact, most prospects considering new insurance or changing coverage go straight online and compare the different health insurance policies and providers. Therefore, it only makes sense that you would shift your marketing and sales efforts to this venue.


One of the best alternatives is to purchase health insurance leads from online lead generating companies which saves you the capital investments and knowledge ramp-up to get your own website to produce leads. Purchasing online health insurance leads is beneficial because to allows you to procure a significant number of qualified prospects quickly–filling that database with sales opportunities.

These online lead generation companies specialize in the business of marketing to health insurance prospects and converting them into matched leads for your specific business. The cost is reasonable and should allow you to profit by closing on only a fraction of the Internet leads. Online health insurance leads are guaranteed to be prospects that have recently inquired about health insurance policies, no guessing if they’re interested in health insurance, and they are waiting for your call. This gives you higher quality prospects over any other type of lead generation you’re currently using–increasing your chance of closing more health insurance policies.

Online purchase of health insurance leads also gives you the opportunity to build your own database of customers. This database can be updated over time to represent a commendable client list. Leads which could not be converted into sales can be classified and remarketed to in the future. Starting a lead nurturing program with email drip campaigns and occasional call-backs can yield big results.

Purchasing online health insurance leads also avoids the dreaded cold call. These health insurance leads have already asked for your service and your call. Instead of finding prospects randomly and trying to get them on the telephone, the Internet makes sure that you have a planned approach to sales and use your time optimally. What’s more, health insurance lead generation companies want your continued business and will make sure that you get the most for your marketing dollar when buying their health insurance leads. They want you to come back and repeatedly purchase of their insurance leads.

If you are looking for quality leads with more potential to convert, consider online lead generation companies specializing in health insurance .

How to Use Aged Leads in Your Overall Sales and Marketing Plan
How to Use Aged Leads in Your Overall Sales and Marketing Plan
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About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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