Not all lead providers are created equal.
Here’s the truth: the wrong provider will sell you overpriced, outdated data with no filters, no compliance, and zero accountability. The right one? They’ll help you scale smarter, with affordable, filtered, ready-to-work leads.
Before you swipe your card or sign a contract, ask these critical questions—and know what separates the pros from the pretenders.
1. Are the Leads Opt-In and Compliant?
This is non-negotiable.
Ask:
- Are these leads generated through web forms with clear opt-in language?
- Can you provide the timestamp and source of the lead?
- Are they TCPA compliant?
If they can’t answer or dodge the question, walk away. You’re the one liable if it’s not legit.
👉 Read: How to Work Aged Leads Effectively
2. Can I Filter by Product, State, or Intent?
You don’t need more leads. You need better ones.
A good provider lets you filter by:
- Product type (life insurance, solar, mortgage, tax relief, etc.)
- Geography (state, ZIP, territory)
- Lead age
- Consumer attributes (coverage amount, debt level, homeowner status)
The more control you have, the better your ROI.
👉 Learn: Best Practices for Filtering Aged Leads
3. What Does the Pricing Look Like—Really?
Some providers hide their pricing behind “custom quotes” or force monthly contracts.
Don’t settle. Ask:
- What’s the cost per lead at different age ranges?
- Are there volume discounts?
- Is there a minimum order or monthly commitment?
A good provider should show you clear pricing upfront and let you buy in small batches to test.
👉 See: How Much Do Aged Leads Cost?
4. What’s Included in Each Lead Record?
You’re not buying a name—you’re buying a conversation.
Ask:
- Do I get full contact info (name, email, phone)?
- Are there intent signals or survey answers included?
- Are the leads validated or enriched with additional data?
The more context you get, the better your conversion chances.
5. Do You Offer Support or Resources?
A great lead provider doesn’t just send files—they help you succeed with them.
Look for:
- Sales scripts
- Email/SMS templates
- Onboarding help
- Support for filtering or campaign ideas
If they ghost you after the invoice, that’s not a partner—it’s a peddler.
👉 Download Sales Scripts & Tools
Bonus: Do They Understand My Vertical?
A great provider knows your hustle. They speak insurance. They speak solar. They know how Medicare works, what a reverse mortgage is, and why tax debt buyers need filters.
Test them. Ask:
- What lead age range works best for final expense?
- What filters help with tax relief ROI?
- Do you have any advice on call cadence for mortgage refi leads?
If they give you a blank stare—or worse, bad advice—they’re not ready to support your growth.
Final Word: A Good Lead Provider Isn’t Just a Vendor—It’s a Partner
Your lead provider impacts your cost per sale, conversion rate, and stress level. Choose one that gives you control, transparency, and real support.
Vet them like you’d vet a new hire. Your business depends on it.
👉 Looking for validated, filtered, ready-to-work leads? Buy Aged Leads Now
Related Reading
- How to Work Aged Leads Effectively
Learn follow-up systems that actually convert. - How Much Do Aged Leads Cost?
Break down pricing by vertical, lead age, and volume. - Best Practices for Filtering Aged Leads
Get more targeted lists with filters that match your campaign.
