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What are Aged Leads or Aftermarket Leads?

By Troy Wilson
3 minute read

Online lead generation is full of myths and misinformation. Nowhere is that more true than in the aged leads, sometimes called aftermarket leads, business. This industry is filled with lucrative customer data, consumers that truly want to be served. Unfortunately, the fast and furious pace of the Internet and “churn and burn” telemarketing call centers often leave these customers in the dust.

Aged Leads are Not Scams

The biggest myth about aged mortgage or debt leads (assuming a reputable aged data provider) is that these leads are fraudulent, scams, or somehow lead rip-offs. Again, assuming you are dealing with a top aged customer data provider, nothing can be further from the truth.

Here is a quick background on how the real-time Internet lead generation game is played.

Web marketers, mortgage companies, real estate companies, debt companies, affiliate marketers, email marketers, and various other Internet lead generation market participants work very hard to generate large volumes of high-quality, real-time online customer inquiries. To these entities and their clients that means a lead that is generated, delivered, and contacted in a matter of moments. Every minute and hour that the customer inquiry is not delivered or not responsive the lead declines significantly in value.

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A simple analogy is a new car. The moment you drive it off the lot it loses 30% of its value. This number is even bigger when a lead sits without follow-through.

As you can imagine the inefficiencies in this process produce an enormous amount of aftermarket leads. These are customers that want to talk to someone, but never got into a sales person or didn’t return a sales person’s call fast enough.

In fact, a recent study says that up to 60% of Internet leads never get a call–these are all after aged leads and motivated borrowers.

Aftermarket Leads are “Disenfranchised” Borrowers

Imagine buying an aged debt lead (from a few days old to a few weeks old) for a fraction of the real time cost that was never called and certainly never followed up on, which would have cost you $20-$40 had you received it in real time.

These leads are borrowers that are generally looking for someone willing to work with their particular situation, were anxious about the borrowing process, or were not ready or able to borrow.

A skilled marketing and sales team could very quickly grow their customer database with highly loyal customers by purchasing and following up intelligently on these “disenfranchised” borrowers.

Vintage Leads Can Grow Your Business

Tough markets are making companies in the lending business rethink how they acquire customers and the cost of doing so. Vintage leads can be the more affordable alternative to real-time Internet leads. You are able to achieve the same or greater results at a fraction of the marketing costs.

Next Wave Marketing Strategies brings over 5 years of integrity, innovation, and client satisfaction to the aged mortgage leads market. We offer industry leading quality control, data cleansing, and a generous return policy to empower you to build your business in the fastest, most cost effective manner. Learn more about aged mortgage leads.

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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