In today’s post we talk about how to turn cold leads into warm calls and emails. In this sales training, we give you a framework to warm up even the coldest leads. Let’s get started!
What are aged leads? What are we talking about?
- Aged Internet leads
- Acquired book of business
- Old leads sitting around in your company’s CRM
- Past clients
Framework for warming up old leads
- Get on your aged leads’ radar
- WORK THEM
- Research past notes and conversations in your CRM
- Don’t corner your prospects (Hubspot)
- Be personal and send our feelers (content, invite – webinar, value)
- Get a soft close early (Email click-through, re-subscribe, download)
- Give them some indicative pricing (many cold leads are fearful)
- Discuss what changed
- Demonstrate some urgency
Examples of aged lead marketing
- Custom audiences: Facebook and Linkedin
- Re-acquisition: Email or Groups – Facebook and Linkedin
- Direct mail – old school
- Consult your TCPA attorney: Text messaging and ringless voicemail drops
Get Aged Internet Leads
Browse, Filter, and Buy Aged Internet Leads – Instantly!
Get Aged Internet Leads
Browse, Filter, and Buy Aged Internet Leads – Instantly!
Browse, Filter, and Buy Aged Internet Leads – Instantly!
Recommended Watching/Reading:
https://mailshake.com/live-summit/mike-carroll/
https://www.nutshell.com/resources/cold-outreach-sample-campaign/