Did you know that up to 80% of insurance leads go cold before closing? The good news: with the right aged insurance lead scripts, you can revive these “lost” opportunities and turn old prospects into loyal policyholders. This guide provides proven sales scripts, follow-up templates, and expert tips to unlock the real value of your aged insurance leads.
Why Focus on Aged Insurance Lead Scripts?
Aged leads are often overlooked, but they carry high potential when approached strategically:
- Lower Cost per Acquisition
- Less Competition
- Pre-existing Intent
Understanding the psychology on both sides—agent and prospect—can help craft outreach that breaks through skepticism.
Key Principles for Converting Aged Insurance Leads
Personalization
Use names, past inquiry details, or product types for tailored messaging.
Clear Value Proposition
Start strong with why reconnecting now is valuable.
Empathy and Trust
Show genuine care for the prospect’s needs and situation.
Overcoming Objections
Be prepared with respectful, helpful responses to common pushbacks.
Timing and Cadence
Follow up 5–7 times across different channels using CRM tools.
Best Practices for Contacting and Converting Insurance Leads
How to Work Aged Leads: Call Scripts, Timing, Follow-Up Cadence
Best Time of Day to Call Aged Leads Based on 1M+ Dials
Best Phone Scripts for Aged Insurance Leads
Initial Outreach
“Hi [Name], this is [Agent] from [Agency]. I know it’s been a while since we last connected about your insurance needs. Many clients in your area have recently saved on coverage. I wanted to see if your needs have changed or if I can answer any questions. Is now a good time to chat?”
Voicemail Script
“Hi [Name], this is [Agent] with [Agency]. I’m following up because we spoke a while ago about your insurance options. If your needs have changed, or you’d like to review new plans, feel free to call me at [phone] or reply to this message.”
Second Attempt
“Hi [Name], it’s [Agent] at [Agency]. Just checking back—I helped several neighbors recently update their coverage. Even if you already chose a plan, I’m happy to provide a quick comparison. Is there anything I can assist with today?”
Objection Handling
“Not interested anymore.”
“I completely understand. Many clients feel that way at first. Out of curiosity, is there something about your current coverage you’d like to improve?”
“Already bought insurance.”
“That’s great! Just know, markets change often. Many clients have found better options through a quick review.”
Best Email & SMS Scripts for Aged Insurance Leads
Re-engagement Email
Subject: Quick Question About Your Insurance Needs
“Hi [Name], it’s [Agent] from [Agency]. Since we last connected, new plans have become available. Would you like a quick comparison to see if they’re a better fit? Just reply ‘Yes’ and I’ll send the details.”
SMS Script
“Hi [Name], this is [Agent]—just checking if you’re still open to reviewing your insurance options. Reply YES to see new rates or STOP to opt out.”
Email Drip Sequence
- Day 1: Re-introduction
- Day 3: Client success story
- Day 7: New offers or changes
- Day 10: Final value touch
Each email includes a soft, actionable next step.
Pro Tips: Reviving & Converting More Old Leads
- Use a CRM for structured follow-up
- Segment by product, inquiry age, or location
- A/B test scripts and track what performs
- Include brief client stories or proof points
- Create urgency when appropriate
- Maintain consistency—most conversions happen after multiple touches
FAQs about Aged Insurance Lead Scripts
What makes a good aged lead script?
A great script is personal, respectful of time passed, offers a clear benefit, and invites low-pressure re-engagement.
How many times should I follow up?
5–7 follow-up attempts across different channels (calls, emails, texts) over 2–3 weeks is a proven benchmark.
Should I offer discounts or talk value?
Focus on real, approved offers if available. Otherwise, lead with the value of updated plans, coverage improvements, or potential savings.
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