Surviving the Mortgage Crisis

March 24, 2009

Sometimes survival is the key to winning. Having the staying power to be one of the last standing can bring you millions on reality TV and in the mortgage business.

Here are a few techniques that are filling mortgage pipelines even in down markets:

Database Marketing

Your database of past clients and aged leads is a life raft in choppy economic waters. That database is full of homeowners with needs. Your goal is to constantly be communicating with the segments that you think are ripe for a solution.

Email Marketing

Email marketing is one of the most efficient ways to consistently touch base with your clients, staying top of mind and informing them of changing market conditions.

A well crafted series of emails and newsletters can keep your clients tuned into the urgency of managing their mortgage through this crisis. This can also help you to get proactive inquiries as clients self-identify their need for assistance.

 

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Knowledge

Sales people that teach are always produce and sustain long-term results. Inherently all consumers are in the market to learn what the best options are for their problem. If you teach your customer how to evaluate the solutions they will encounter you are giving differentiating value.

Integrate knowledge and education into all of your database and email marketing campaigns.

Genuine Concern

These are challenging times. People have been misled, misinformed, and in many cases scammed. Your genuine desire to help your customers will come shining through and help you close deals.

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About Troy Wilson