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Surviving the Mortgage Crisis

By Troy Wilson
2 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.

Sometimes survival is the key to winning. Having the staying power to be one of the last standing can bring you millions on reality TV and in the mortgage business.

Here are a few techniques that are filling mortgage pipelines even in down markets:

Database Marketing

Your database of past clients and aged leads is a life raft in choppy economic waters. That database is full of homeowners with needs. Your goal is to constantly be communicating with the segments that you think are ripe for a solution.

Email Marketing

Email marketing is one of the most efficient ways to consistently touch base with your clients, staying top of mind and informing them of changing market conditions.

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A well crafted series of emails and newsletters can keep your clients tuned into the urgency of managing their mortgage through this crisis. This can also help you to get proactive inquiries as clients self-identify their need for assistance.


Sales people that teach are always produce and sustain long-term results. Inherently all consumers are in the market to learn what the best options are for their problem. If you teach your customer how to evaluate the solutions they will encounter you are giving differentiating value.

Integrate knowledge and education into all of your database and email marketing campaigns.

Genuine Concern

These are challenging times. People have been misled, misinformed, and in many cases scammed. Your genuine desire to help your customers will come shining through and help you close deals.

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Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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