Having an arsenal of consistent quality leads is every insurance agents’ dream.
After all, you don’t want to chase down prospects that are uninterested in your services and unwilling to give you a little bit of their time.
As an insurance agent, finding quality leads is half the battle. Fortunately, this is a battle you can win. By purchasing aged leads you are setting yourself up for consistent, targeted sales. Furthermore, you are creating a database of consumers interested in your products that you can use for years to come.
Unlike direct mail lists—which are often designated for one-time-only usage—our aged leads are a much better long-term investment. We transfer ownership to you—you’re not leasing the leads, they’re yours. You can market to people however and whenever you like; direct mail, email, phone, specific times (like renewal dates), etc. YOU control aged leads.
Let’s take a look at what aged leads can do for your sales.
Aged Leads Equals a Higher Sales Volume
If you have an unbeatable insurance product with phenomenal pricing, then aged leads will set you or your agency up for repeated success.
By purchasing aged leads, you are getting targeted customers who are more likely to shop around every few years. These potential clients want to ensure they are getting the most bang for their buck. In all likelihood, they’re going to be more willing to give you the chance to quote their insurance. That brings you one step closer to closing a sale.
There are many times when insurance agents could provide better value to prospects, but the prospect is unwilling to switch insurance companies or agencies due to loyalty or fear of being misled.
When you purchase aged leads, you are getting prospects that are more ready and willing to switch their insurance products.
Aged Leads = Targeted Customers
Did you know that you can filter your leads by zip code, state, age and sometimes risk? Having the ability to filter leads and pick out which ones are most relevant to your products makes your marketing and sales efforts a lot easier.
You can create specific marketing campaigns for certain types of products and experiment to see which is the most effective. By knowing who your prospect is, you can learn how best to appeal to them.
You can build a list of targeted customers and use this list year after year to experiment with your marketing and sales strategies.
Creating an Invaluable List with Aged Leads
If you stock up on aged leads, you can create an invaluable list of prospects that you can use as a resource for years to come. Take the time to invest in your list—build and maintain a treasure trove of prospects that you add to over time.
Don’t just use ‘em and lose ‘em! Technology has advanced; you don’t have to throw a quality lead away after one use anymore.
Since you already know your prospects are shopping around for insurance products, most likely, every couple of years, you will have leads to market to again and again. Just because a lead doesn’t purchase your product the first time around doesn’t mean they won’t in the future.
Use your list to experiment with marketing plans and timing. For example, if you are purchasing auto insurance leads, you might want to tactically market to them later than when you initially inquired the lead. This way, the prospect will be ready to check pricing options once again.
Aged leads are less expensive than new leads, letting you create a quality list for a lot less money. By using your list for marketing research, you can perfect your strategy in the years to come and in turn see a significant boost in your sales.
