Simple Facebook Strategies for More Life Insurance Leads

January 25, 2011

Selling life insurance can be challenging. It is hard to find new clients. Life insurance is often something that people do not want to talk about. They do not want to think about the end of their life. This is the same reason that many people put off making a will for as long as they can — they think that talking about the end of a life is admitting that it is close. In reality, everyone should have life insurance to protect against the unknown. Still, it can be hard to generate insurance leads when talking about a subject that people are trying to avoid.

The following insurance sales tips will show you how to talk to people using Facebook to get them interested and to generate leads. Facebook is a great tool both because it connects so many people and because people will be more likely to talk about tough subjects online than they will in real life.

1. Find Groups For Similar Topics
There are groups for everything on Facebook. You do not have to find groups specifically for life insurance, but you should find related groups. This may include groups that talk about all of the other things that have to be done at the end of a life — making a will, distributing property, paying off debt, and all the rest. These groups will contain people who are interested in life insurance, so you can contact them and create leads.

2. Target The Right Age Group
One thing that you can do is to keep your efforts aimed at people who are getting on in age. While it is true that all people should have life insurance just in case something happens, it is also true that older people are more likely to acknowledge the need. They are more likely to be thinking about it. If you target them when you are making contacts, you will have better success.

 

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3. Target People Who Are At Risk
You should also look to people who have dangerous lives, people who may want life insurance because their profession puts them at risk every day. This could include police officers, firefighters, soldiers, and the like. These people often have groups relating to their profession where you can talk to a large number of people at once. Even if you cannot find a corresponding group, you can probably find out what they do from the information that is listed in their profile.

4. Be Active
You want to become an active member of the Facebook community. Start a Fan Page where people can check out the basics of your company. Talk on the discussion boards of all of the groups that you join about the benefits of life insurance. Start conversations on the wall of your own page. Go out and add people to your contacts list instead of waiting for them to find you. Anything that you can do to make it so that people see you can generate insurance leads.

About Troy Wilson