Setting Up Insurance Ads on Facebook

August 12, 2013

facebook marketing for internet leadsFacebook currently has more than 1.1 billion active users, and this makes the popular social media site a great resource for connecting with new potential customers. However, it is vital to have a full understanding of the best way to use the Facebook Ads feature. After all, if you simply create a basic ad without specifying your target audience, the ad is most likely going to fall flat. Fortunately, there are several tips that you can use to set up an insurance ad that will capture the attention of people who are in the market for a new policy.

Setting Up an Ad

Building an ad on Facebook is extremely easy. Simply log-in and look at the upper right hand side of your news feed. You will see a list of advertisements, and there will also be a link that says “create advert.” Click on that link, and you will be given the opportunity to choose your company’s Facebook page or URL. Once you select the proper template, you will be able to create a 25 character headline and a 90 character text ad. Because this space is very limited, you need to select an eye-catching headline, and you will also need to utilize an image that helps get your message across. If you are offering a special discount for Facebook users, you should definitely include this information in the headline or text ad space.

Audience Targeting Tips

The “choose your audience” section of the ad is the most crucial piece aside from making sure that the ad itself is not boring. Here you will be able to select a target location and age range to ensure that local residents have a better chance of seeing your ad. Additionally, this will keep you from wasting money by advertising in the wrong state. You will also have the ability to list specific interests that people must have listed on their profile in order to see your ad. For example, you could list #insurance as an interest, but it is important to note that using interests such as #driving and #homeowner are probably going to be more effective. Finally, you can choose to specifically target Facebook users who have friends that like your company’s page. This can be advantageous because they will see that their friends have taken this action, and this can act as a non-verbal recommendation.

By properly constructing your Facebook insurance ad, you can easily improve your sales ROI. However, it is essential to track your ad’s performance on a weekly basis to ensure that you are getting the anticipated results. If the ad is not performing properly, you should tweak the text, headline, image and targeting features until you see an improvement.

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