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Powerful Sales Words and Triggers Sales Reps Need to Understand

Troy Wilson
By Troy Wilson
Powerful Sales Words and Triggers Sales Reps Need to Understand Feature Image
4 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.

Sales WordsJust what are the magic words, the so-called “power sales words,” that lead to closing sales growth? You’re likely to get a different answer from every expert you turn to ask. Gary Vaynerchuk is known as much for his marketing successes as his coarse language. At the other end of the spectrum is the easy likability of sales giants like Dale Carnegie.

For sales reps, it’s crucial to understand how word choice and language affect your sales. Whether you’re revising your sales scripts or rethinking your whole cold calling strategy, pay attention to language.

Using Power Sales Words

Some words work better than others. It’s true. There are indeed some phrases that, if put to use, will grow your sales without a lot of extra work or introspection on your part.

For instance, “thank you for your time” wins over “I appreciate your time.” Research shows explicit thanks goes a long way with prospects and customers.

“Because” is another powerful word in sales, because customers respond to it. It doesn’t necessarily matter what explanation follows “because” most listeners will accept your justification.

“Yes, and” is another powerful phrase that’s far superior to the alternative, “yes, but.” When you validate your prospect’s ideas, don’t negate them with “but.” Use “and” to redirect the conversation in the direction you want it to go.

There are many more examples out there, with list after list of such words, but there’s more to winning sales than just these words. Even more important for your sales reps is context.

Putting Your Words in Context

Context matters to customers, and it should matter to your sales reps, as well. The industry, the selling situation, the type of customer problem to be solved and the type of product or service promising a solution, the type of customer profile you sell to, how trust matters to the sale — all of these factors contribute to a unique context for your reps and your customers. To get the most out of your sales, recognize the ways these issues affect the sale.

Notice Shared Language

Sales reps. need to understand the language of their product and the language and vocabulary of their target customer. In some sales settings, Gary Vee’s language may help you build a rapport with a customer, in others, it could do the opposite. Pay attention so that language can become a strength, not a weakness.

Avoid Empty Buzzwords

Buzzwords litter the modern sales landscape. Have you noticed how everything seems to be “cutting edge,” “groundbreaking,” or “guaranteed” to produce “synergy”? When these words are overused, they lose power. Avoid buzzwords that aren’t unique and don’t add to your sales pitch.

Use Jargon Sparingly

Avoid hitting your customers with industry terms, acronyms, and jargon. Many reps pepper their scripts with such words thinking it makes them sound knowledgeable. But prospects don’t want smart; they want helpful. Simple language and customer-friendly terms are often more effective for your sales rate than jargon.

Employ Certainty

Stay away from vague promises and hedged answers. Either a product will solve a customer problem or it won’t. “Probably” won’t win you many sales. If you don’t have an answer, say so and then follow up with the customer later. Customers want the right answer as soon as you can provide it more than they want an unreliable answer right now.

Exude Optimism

Who do you trust to solve your problem — the optimistic rep or the pessimistic one? I’ll bet you’re going for the optimistic rep. So do most of your customers. Enthusiasm, energy, passion, and a can-do attitude go a long way. Don’t dismiss a customer question about features you feel aren’t “important.” It was “important” enough for a customer to ask.

Winning Sales With Words

Your sales rep’s words matter, but so does context. Spend time learning about those particularly powerful sales words, sure. But follow up with some practice putting those words into your own unique sales context. Understand how sales rapport is won by using the right language and avoiding jargon and buzzwords. Then close the deal with language that exudes certainty and optimism.

Use power sales words to win over a new supply of high-quality aged leads from The Aged Lead Store. You’ll find thousands of sortable aged leads, ready to boost your sales, whether your business is auto, life, health, or home insurance, mortgage refinance, or solar installation.

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Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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