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Remarketing 101: How It Works & What It Can Do for You

By Troy Wilson
3 minute read

Screen Shot 2013-01-29 at 9.24.37 AMDo potential customers visit your agency website without making your desired call to action? Are you looking for a way to retarget those potential customers? Do you want to drive more company awareness?

If you answered yes to any of those questions remarketing is for you.

Remarketing can help insurance agencies target potential customers and bring more awareness to their products and services. This simple marketing strategy can turn potential prospects into paying customers.


Let’s take a look at what remarketing is and how it can benefit you.

What is Remarketing?

Remarketing is simply putting yourself back in front of potential customers who’ve shown some sort of interest in your products or services.

Some of the most popular remarketing occurs online through ad programs. When done correctly remarketing can be a huge asset to your overall marketing plan.

Remarketing Online

The most popular advertising programs online are Google’s AdWords and AdSense programs. Both offer remarketing features.

To set up remarketing with Google’s Ad programs you simply paste some code provided by Google on each of your site’s pages. Now when someone visits your agency’s site their cookies are tracked and they are added to your remarketing list.

You can create specific lists depending on which page people click on and you can create separate ads to suit your different remarketing lists.

Remarketing Examples for Insurance Agencies

Remarketing can be a powerful tool. You can use remarketing to help close sales, find more leads, or just drive more awareness to your company.

Let’s look at a specific example of how you can use remarketing to benefit your sales strategies.

An internet search is performed for “good health insurance in your city.” Your agency’s website comes up within the search results. The user then clicks on the link to your website and reads your company’s about page and reviews your health insurance page.

The user then clicks off of your website without filling out an online quote form or contact form. With a little more advertising you feel you can likely turn this prospect into a customer.

Google AdWords allows you to create different advertisements based on the specific user’s activity and different remarketing lists. Since this user was interested in health insurance you create an ad regarding your health insurance products and target the prospect.

You could also use remarketing to promote any giveaways, sales, or discounts you have going on for any of your products. You can target people who have visited specific pages of your websites, filled out certain forms, or you can target every single person.

You can even go as far to choose what days your ads run or have them show up depending on the activity of the user.

Making the Most of Remarketing Efforts

You don’t have to limit your remarketing efforts to just online Ad programs. You can use Facebook sponsored posts and even direct mail as part of your remarketing efforts.

Remarketing can turn prospects into customers with minimal work on your part. By experimenting with remarketing you can figure out what best suits your or your agency’s needs.

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

Further Reading