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Recessions are Full of Opportunity

By Troy Wilson
2 minute read
⚠️ Disclaimer: While every effort has been made to ensure that the information contained in this article is accurate, neither its authors nor Aged Lead Store accepts responsibility for any errors or omissions. The content of this article is for general information only, and is not intended to constitute or be relied upon as legal advice.

I love recession marketing. Everyone gets scared and leaves you a wide open market. Consumers continue to need mortgages and debt recovery. The only thing that changes is that the problems get more complex, challenging, and everyone abandons the market; because, it gets a little harder.

That means you get cheaper rates on advertising and premium placement. That goes for any medium–direct mail, online, newspaper. Take a look, ad space is pretty empty.

Stay in the Market

Follow the same advice Warren Buffett gives about being an investor, “Be a buyer when everyone is afraid and a seller when everyone is confident.” As fear sets into the market, companies start slashing their marketing budgets. This is the time to either get in the game or snatch up bargains on premium ad placements.

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Of course, once you get those great deals on marketing don’t be another face in the crowd. Show up with something different. Make sure that consumers immediately know why you are different and why you are here to help them in hard times.


Recessions are great times to build your brand and reputation. You will be emblazoned on consumers minds as the strongest, most stable, and most customer focused of any brand–because you stuck out the tough market.

Be Exceptional

Well if you heed this advice and stay in the market you will be exceptional. But, don’t rest on that inherent benefit of marketing in a recession. Take the opportunity to seize market share and demonstrate what exceptional is all about in your space.

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Troy Wilson

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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