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Press Release Marketing – Building Credibility with Customers

By Troy Wilson
2 minute read

Press releases can be exceptional marketing tools. If you are buying mortgage or debt leads nothing is more important than establishing credibility. You need to immediately establish your brand integrity and value. Press releases and the results they achieve can make this first step in trust building a snap.

Add Value to the Media Conversation

Reporters and media is always looking for a story. They are constantly on the hunt for good ideas and news. Your press release strategy can make you a news maker.

Do a quick review of stories and writers. What are they talking about? What are their questions? What types of people are they talking to? Help them with each of these questions. Add valuable insights and data to their conversation. Answer there questions with a unique insiders perspective. Get them great interviews and sources for their stories.

Put all that in a regular stream of press releases. That will put you on the radar as the go to person for their news outlets.


Point to Knowledge Leadership

Use your press releases to highlight your knowledge of the facts and data. This is very important. Opinions are a dime a dozen. If you can back it up with real data and numbers you will increase your value. This will increase your coverage and the number of times your customers and prospective customers see you cited as the expert.

Build Consistent Coverage

Journalist and media love consistency. The news cycle is constantly putting them on a deadline or heading down an uncharted course. If you are there for them. If you can provide constant quality. They will subscribe to your press release feeds–increasing the constant flow of coverage.

Again more coverage, more citations as the expert, more trust building in front of the leads that you talk to–more closings!

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How to Use Aged Leads in Your Overall Sales and Marketing Plan
How to Use Aged Leads in Your Overall Sales and Marketing Plan
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About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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