It’s a fact that technology is constantly changing. Just as soon as you purchase a new computer or find a new software that makes running your agency easier, there’s a newer computer or a software update and everything you were using before looks like something Fred Flintstone might have used.
It’s a constant and frustrating battle to stay up to date with insurance varieties and sales methodologies without technology adding to the mix. But the fact of the matter is that if you want your agency to stay on the cutting edge and be productive, you need to pay attention to the changes in technology and move along with the times. If your company can’t keep on top of the times, you’ll be swept away in the current and the clients will go with it.
The most important thing to keep in mind is to stay in a learning mode. If you look at the constant evolution of technology as a way of bettering yourself and your company as opposed to a burden you must bear, you’ll be better psychologically prepared to deal with the changes and use them proactively. It’s also important to keep your employees aware of this too, and explain fully the reasons for any changes in software or procedures. Nobody likes a complete overhaul of the way things are done without appropriate explanation behind the move because it’s stressful.
Make sure to involve your employees in the planning and implementation of technological change. If you can start informing them that change is on the horizon the moment you’re aware that something in your procedures will have to shift to accommodate new technology, the transition will be much smoother and you’ll be able to cope better as an agency than if you simply drop a memo one day. Many people will need a lot of assistance to learn new technology, so be sure that all the trainings are easy to understand and can assist people of different learning styles and speeds. Some employees will be able to adjust to technological change within five minutes, while others may need five weeks. Remember to be patient when coaxing your agency through a technological shift, particularly if it’s a major overhaul.
It also helps if you can present the technological change as a step in the direction of the ultimate goal of the company – gaining more clients and becoming a bigger, more profitable business that’s easier to run. The goal of most technological change is to make lives easier, not harder, after all. If the change is implemented correctly and the procedures are followed, the company should run better than it did previously. Be sure that the employees know this.
Good luck in keeping up with the winds of change. They blow fast – but also can help you become more profitable.