With as many as ninety-one percent of all U.S. households regularly using email, marketing within the growing medium is quickly gaining popularity due to the high number of people who you can reach. In fact, email marketing popularity is growing because it is a tool that has worked and continues to work for countless businesses across the country. In 2009, on average, U.S. companies generated almost $44 for every dollar they spent on email marketing campaigns, highlighting the effectiveness of such campaigns despite the bad rap given to spam.
One of the most successful ways of using email marketing to generate leads is by developing an internal email list of past customers who are probably interested in purchasing more products or services from a company they trust. An email list composed of previous customers is much more cost-effective than seeking new customers. Companies will spend as much as ten times more resources gaining a new customer than they will if marketing to current clients.
Another method of using lead generation to develop clients is to buy email lists for use as a tool to acquire leads. Companies can use email marketing to offer potential customers information about the business and build the brand to create a sense of familiarity. Additionally, email lead generation is a great way to bring increased traffic to company websites, which also increases the chance that a buyer will call or contact the company.
Though email marketing is an obvious money saver and proven effective in generating leads for a variety of companies offering diverse goods and services, it is also a positive marketing tool due to the ease of tracking. Results from an email marketing campaign is easily measured, showing whether they are successful or whether a company must make changes and tweaks in the operations. One solid metric of your email advertising efforts is how many people open the emails you send. The success rate of an email campaigns success should also be tracked by how many receivers click-through to a website.
Newsletters, coupons, special offers and information about business changes and new offerings can effortlessly be sent to hundreds and even thousands of potential customers with the click of a mouse. Because email marketing campaigns are executed with such quickness, companies will often see immediate responses unlike results from traditional advertising mediums like television.
Offering quick, easy and effective campaigns, email marketing is continuing to gain popularity and use for a reason: it works. With the ease of tracking, companies and business owners have a very measurable way to engage and understand their market. In the midst of technologically centered consumers, email is a vital way to expand advertising and marketing aspirations and gain successful sales leads to grow any business.