Internet Leads Are Key to Powering Sales

September 21, 2011

Internet leads are leads that are obtained through some kind of activity on the World Wide Web. The internet can be a great source of business prospects for businesses of all types. These leads can then be used for various types of internet based marketing such as email campaigns, for telemarketing as an alternative to simply cold calling names on a list, or for many other types of marketing efforts. The following are some of reasons why these leads have so much potential:

Huge Lead Pool

The internet represents a vast pool of potential leads. The better part of the civilized world has internet access at this point, and many millions of people spend at least a portion of their day on it. So for reasons of simple numbers alone, internet based lead generation is a great opportunity capable of producing an almost inexhaustible supply of new prospects. These prospects can be brought to an opt-in page from simple internet searches, approached through social media, or targeted with banner ads on specific websites.

 

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Spontaneous yet Relevant Lead Generation

Another good thing about internet leads is that they are spontaneously generated – for instance through searches. These leads are to some degree already distinguished from random individuals. They self sort into those who are potentially interested and those who are not. The very fact that the individual performed a search at the outset means that they have at least some interest in making a purchase. After this, further filtering takes place. Filling out an opt-in form for instance shows an even more concerted level of interest on the part of the web user. This can’t be said of something like cold calling, which is much more random in nature.

Speed of Transactions

Often entire transactions – from lead generation to sale – can happen solely on the internet. They also happen quickly and conveniently. A web user might, for instance, perform a search, hit a landing page, go from there to a sales page, and make a purchase. This entire sequence of events could easily happen in only a few minutes. If a number of these happen per day, its easy to see how sales can be boosted overall without a business even making too much extra marketing effort.

Easy to Integrate with Lead Management Software

Finally, generation of leads on the internet is easy to integrate with many different types of lead management software, which are often designed for the express purpose of managing web-based prospects. This software can organize and take care of a large part of the process of handling leads from generation to sale, freeing up employee resources and allowing the business to focus on other areas like product development.

About Troy Wilson