Every insurance agent knows that the key to having a successful business is generating sales leads. Without a stream of fresh leads, it’s nearly impossible to grow one’s roster of clients or meet agency goals for signing on new customers. While all agents undoubtedly understand the importance of insurance leads, they sometimes fail to realize that both the quantity and the quality of leads are equally important. When it comes to both volume and the ability convert leads to paying customers, more and more agents are turning to the Internet for insurance leads. Obtaining leads via the Internet is a smart business practice with a number of advantages over other methods of obtaining leads. Here are just a few of those advantages:
First, utilizing the Internet as a tool for gaining insurance leads is an important time saver. With just a small initial investment of your own time, you can gain access to a large market of people who are looking to purchase insurance coverage. This frees up your time to work with existing clients and get more work done with greater efficiency. In comparison, calling leads by phone is time consuming, and often hit-and-miss at best.
Second, insurance leads obtained via the Internet are targeted leads. That is, these are people specifically looking to obtain new insurance coverage or comparison shop for better quality and possibly lower priced coverage. By contrast, calling random names from a phone directory or from a purchased list of leads is a hit and miss proposition. Few, if any, of the people you call are likely to be on the market for insurance coverage. This outdated method of obtaining leads is inefficient and a time drain, and produces comparatively poor quality results.
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Third, the Internet is a vast information highway with millions upon millions of daily visitors. Harnessing the power of a search engine to capture even a trickle of this traffic provides not only targeted insurance leads, but it does so in much greater quantity than any type of phone-based lead system could do.
In short, using the Internet as a tool for generating insurance leads saves time and increases both the volume and quantity of leads. This is an equation that leads to greater success in building a top-notch clientele and meeting agency goals.