Improving Sales Results Requires Change

Diversification (marketing strategy)
Image via Wikipedia

It’s ironic how often we avoid change, even when we know that our current plan is falling short. This is my daily conversation with mortgage, debt, and insurance businesses. They often pick up the phone and call me when their sales are falling flat.

The question is will you try something new?

Cheaper Sales Leads

If your current marketing budget isn’t yielding the same number of sales or your ROI is way out of whack, it’s time to make a change.

Typically increasing your marketing spend isn’t an option. So that leaves you will finding out how to get your marketing for less or changing tactics. In both cases aged Internet leads may be the right marketing option to consider.

If you’re currently buying more expensive real-time Internet leads then aged leads can get you more leads for less money. If you have never tried Internet leads it can be a cheap way to get started.

 

  • Get Weekly Sales Tips

  • This field is for validation purposes and should be left unchanged.

More Leads, Bigger Database

Regardless of your current marketing and sales scenario aged leads can be a smart move. The current economy has made everyone cautious. This means sales cycles for financial products like mortgages and insurance are going to get longer. The simple solution to keeping your revenue consistent or even growing is to increase the top of the funnel.

You need to get more sales leads and build a bigger prospecting database. Aged leads can help that strategy.

Lead Management Helps with More Leads

The only problem with a volume-based marketing strategy is that you need to get more efficient at managing leads. My recommendation is getting a good lead management software and programming a smart lead nurturing process. This will keep you top of mind and significantly improve your ROI.

Give aged leads a try and see how you really can get more sales for less money!

About Troy Wilson