IfbyPhone is a comprehensive, voice-based sales automation system that has been designed to capture, respond to, score, nurture, and analyze leads. While the system has many promising features, a few of its most important offerings include
Until just a few years ago, advertising executives used to complain that half of every dollar they spent on advertising was wasted – they just didn’t know which half. Computers have revolutionized the advertising field. Now it is easy to see which campaigns are not pulling their weight.
IfbyPhone utilizes a program called SourceTrak (TM), an easy-to-use, intuitive tool to measure return on investment. It works by giving each ad campaign or individual advertisement a slightly different phone number. Analyzing which numbers are dialed the most frequently allows ad executives to tell which advertisements are getting the most attention and which simply aren’t pulling their own weight.
SourceTrak (TM) has another useful feature as well. When calls come in to your agency, a “whisper message” announces which campaign generated the call. This allows staff members to immediately direct the call to the correct sales person.
Interface with Google Analytics
Did you ever wish you could analyze your calls the way you do your online information? Now you can. IfbyPhone offers a one-of-a-kind Google Analytics and Call Tracking mashup so that you can see in a glance which advertising campaigns are earning you clicks and which are earning you phone calls.
This ROI analysis can help with lead generation, because it allows you to see which campaigns are catching the eye of potential clients. From there, you can launch additional campaigns with the characteristics your ROI had deemed most desirable.
The dynamic numbers function is the function that allows you to generate unique phone numbers for each website, pay-per-click advertisement, online banner, etc. By using SourceTrak (TM) to analyze the results you can enhance lead generation by targeting additional ads to your most responsive audiences.
This sales automation tool is a unique way to manage and analyze leads and to increase your sales by stopping the advertising campaigns that don’t work and putting more money into those that do.