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I Need Leads | Where Do I Start?

By Troy Wilson
I Need Leads | Where Do I Start? Feature Image
6 minute read

“I need leads! Where do I start?” Everyone’s been there. You’re new in business, maybe in a new town. You’re raring to go, but left wondering how to get leads for your business? Perhaps your book of business isn’t developed yet? Or maybe you’re expanding into a new line of business and looking for supplemental lead generation strategies?

Well, you’re not alone. Every day, countless sales professionals ask these very questions. But they don’t all come away with the best answers.

If you are looking to supplement or even replace your internal lead generation efforts, there are several ways to go. However, not all lead generation strategies are equal, just as all leads aren’t equal. Yes, it turns out there’s a right way and a wrong way to get leads.

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Where to Get Dependable, Affordable, High-Quality Leads?

You ideally want a lead source that is dependable, affordable, and high-quality. That’s a challenge when it comes to some real-time lead generation strategies. Some strategies work great, when they work, but aren’t dependable enough for you to rely on them in the off-season. Other lead sources can provide you up-to-the-minute live leads of very high quality, but you’ll pay for it. Then there are those options that are more affordable, but their leads are unvalidated, incentivized, or just riddled with incomplete or inaccurate data.

That’s why I highly recommend aged leads — internet leads that are just a bit older — that can provide you with a dependable, highly affordable, high-quality, validated, not incentivized, accurate source of internet leads. And when it comes to sourcing the best aged leads around? Naturally, I recommend the Aged Lead Store!

What Are You Buying When You’re Buying Leads?

But let’s not get ahead of ourselves. If you are thinking about buying leads — aged leads or really any kind of leads — it’s important to know what you’re buying.

Remember that leads are people, not a product to stock the shelves with. Think of every lead you purchase as a customer walking into a brick-and-mortar store. In a way, that’s what they are. Every lead at the Aged Lead Store started out as a real insurance shopper who filled out a query to receive an insurance quote. Reach out to your leads and be sensitive to the request they submitted. You’ll have much better luck than if you think of your purchased leads as the people behind the query.

When you buy leads today, you’ll most likely buy in bulk to save money. At the same time, you want to make sure you’re buying leads that are interested in your products and services. Bulk mailing lists are a thing of the past. Today’s internet leads can be filtered and sorted to make sure you’re purchasing information for leads you can actually help.

Additionally, it can make a lot of difference where a vendor’s leads originated. You want leads that are tied to a real customer, a real person who has submitted a query because he or she is intent on buying. You don’t want incentivized leads, who may not be interested in buying. And you don’t want leads with incomplete, incorrect, duplicate, or invalid information.

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Why Are Aged Leads Better Than Real-Time Leads?

So you know you need dependable, affordable, and high-quality leads. You know you need to buy leads that are generated by real customer queries and that you need to treat these leads as real customers looking for an insurance solution. But why should you opt for aged leads instead of real-time leads?

There are a couple of reasons aged leads are simply better than real-time leads. Namely, upfront cost, decreased competition, and better return on investment.

Regarding cost, aged leads can’t be beaten. A real-time lead may offer a good chance at a sale. But that’s an opportunity, not a done deal, and either way, you’ll pay for it. A real-time lead could cost you $20 to $35 dollars per lead. Aged leads cost a fraction of this amount. If you buy aged leads in bulk, and you should, you could pay as little as a few cents per lead.

Besides the higher cost, real-time leads are worked under intense pressure. Industry data shows that the likelihood of closed sale decreases exponentially if the lead doesn’t receive a call within a few minutes. Most small-scale agents don’t have the infrastructure to make that happen reliably, which means you will likely compete with numerous other sales professionals over the coming days. However, 95% of agents give up after the first week. And sales funnels are getting longer. Most leads need 5 to 7 contacts to close. And half of all leads will eventually buy. What does this mean for you? It means that 95% to 98% of sales are in aged leads, not real-time leads.

What about return on investment? You’ll pay more for real-time leads, less for aged leads. It’s true that you may be able to eke out a higher close rate with real-time leads — but at what cost? Reminder — the commission for a $35 lead and a $0.30 lead is the same. The fact is, aged leads are a numbers game. Because leads cost so much less, you can buy many more leads with your budget. If you have an aged lead system built to handle a high volume of leads you can easily beat the close rate for real-time leads — and at a much better return on your investment.

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Final Thoughts

No matter where you go for leads, there will be pros and cons. Real-time leads have their advantages, but often the cost is just too high for businesses struggling to fill their pipeline. I truly believe in the quality and ROI of aged leads. However, you’ll need a complete aged lead system — auto dialer, script, CRM software, and follow-up automation — to work a healthy volume of aged leads and take your business to the next level. Of course, that’s exactly why you’re here reading about aged leads today — you are ready to take your business to the next level. Other lead generation strategies just aren’t working, and you are looking for something that will really help you grow your business even more. Well with aged leads, that is something that is not only possible but a reality for thousands of successful insurance agents.

Reach more customers today with a fresh supply of high-quality aged leads from The Aged Lead Store. You’ll find thousands of sortable aged leads, ready to boost your sales, whether your business is auto, life, health, Medicare supplement or homeowners insurance, annuities, auto warranty coverage, mortgage refinance, or solar installation.

How to Use Aged Leads in Your Overall Sales and Marketing Plan
How to Use Aged Leads in Your Overall Sales and Marketing Plan
Learn how to increase lead flow, improve lead quality, and make more sales with help from Aged Lead Store.

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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