Aged leads are only as good as your filters.
Here’s the truth: volume without targeting is just noise. Whether you’re selling life insurance, tax relief, or solar installs—smart filtering helps you build a lead list that fits your process, product, and pitch.
Here’s how to filter aged leads so they convert better, cost less, and align with your workflow.
1. Filter by Product Type First
Don’t buy a list labeled “insurance leads” or “financial data.” Get specific.
Filter by:
- Life Insurance (term, whole, final expense)
- Mortgage (refi, FHA, reverse)
- Solar (panel install inquiries)
- Tax Relief or Credit Repair
- Medicare, Auto, Health Insurance
The more precise the product filter, the better your openers, scripts, and conversion path.
2. Match Your Licensed States or Service Area
Geography is key—especially if you’re licensed or restricted by carrier/region.
Filter by:
- State or ZIP Code
- Utility territory (for solar)
- Compliance zones (e.g., tax relief restrictions)
This reduces wasted effort and keeps you focused where you’re legally and logistically ready to close.
👉 Learn: Best Practices for Filtering Aged Leads
3. Sort by Lead Age Based on Campaign Style
Not all aged leads are the same. Use lead age to balance volume, price, and contactability.
| Lead Age | Use Case | Price Range |
| 15–30 days | Speed-to-contact campaigns | $0.75–$1.25 |
| 31–90 days | Balanced cadence + cost control | $0.45–$0.85 |
| 90–365+ days | Drip campaigns + SMS reactivation | $0.25–$0.50 |
Start with mid-range age to test. Then scale into older, cheaper data with automation.
4. Filter by Consumer Intent or Attributes
Some leads come enriched with buyer signals. Use them.
Filter by:
- Coverage Amount (life insurance)
- Estimated Debt (tax/credit)
- Employment Status
- Homeowner Status (mortgage/solar)
- Contact Method Provided (phone/email)
Even basic filters like “$10K+ in debt” or “age 50+” can boost close rates significantly.
5. Build Lists Based on Team Strength
Solo agents should filter for manageable volume and ready-to-buy intent.
Call centers should build wide lists with loose filters and layer on automation.
Cross-sell teams should match verticals (e.g., final expense + Medicare).
Align your filters with how your team operates—not just what looks good in the cart.
Final Word: Filtering Is Your Sales Advantage
Every extra filter you use eliminates wasted time, mismatched contacts, and poor ROI.
Aged leads are powerful. Filtering is what makes them profitable.
👉 Build your perfect lead list now—Buy Aged Leads
Related Reading
- Best Practices for Filtering Aged Leads
Target smarter with geography, age, and buyer signals. - How Much Do Aged Leads Cost?
Price ranges by vertical, age, and customization. - How to Work Aged Leads Effectively
Follow-up cadence and contact strategies for filtered lists.
