Are you a new agent looking to scale your outreach and grow your client base? Learning how to buy aged leads using our writer’s guide process can help you do just that—at a fraction of the cost of fresh leads. This comprehensive guide will walk you step-by-step through the aged lead buying process, ensuring you avoid common pitfalls and set yourself up for success from day one.
Table of Contents
- What Are Aged Leads?
- Why Buy Aged Leads?
- Step-by-Step: How to Buy Aged Leads Using Our Writer’s Guide Process
- Step 1: Define Your Ideal Client Profile
- Step 2: Choose the Right Aged Lead Provider
- Step 3: Understand Lead Age and Pricing Tiers
- Step 4: Verify Lead Quality
- Step 5: Purchase and Import Leads Securely
- Step 6: Organize Leads for Outreach
- Step 7: Develop a Multi-Touch Follow-Up Strategy
- Step 8: Track Metrics and Optimize
- Step 1: Define Your Ideal Client Profile
- Tips for Success with Aged Leads
- Frequently Asked Questions
- Related Reading
1. What Are Aged Leads?
Aged leads are contact records of potential clients who previously expressed interest in products or services similar to yours but have not been recently contacted. Typically, aged leads are 30 days to two years old. They are much more affordable compared to real-time or exclusive leads and allow driven agents to scale their pipelines without a hefty initial investment. Many top producers now leverage aged leads to maximize their volume and ROI.
2. Why Buy Aged Leads?
- Cost-Effective Acquisition: Aged leads cost significantly less than fresh, exclusive leads, enabling agents with limited budgets to target more potential clients.
- High Volume Outreach: Lower costs mean you can buy bigger lists, conduct broader campaigns, and hone your follow-up approaches on a wider pool.
- Practice & Experience: Perfect for agents looking to sharpen scripts, polish presentation skills, and refine their close on real contacts—without breaking the bank.
3. Step-by-Step: How to Buy Aged Leads Using Our Writer’s Guide Process
Step 1: Define Your Ideal Client Profile
Start by determining the characteristics of your ideal client. Consider key traits such as age, location, product of interest (life insurance, auto, Medicare, etc.), household income, and other relevant filters. This directly affects how you select and filter your aged leads, ensuring you purchase only contacts suited to your business.
Step 2: Choose the Right Aged Lead Provider
The company you purchase from is crucial. Look for established vendors known for compliance, transparency, and support. Ensure they provide filtering options so you can customize your orders by location, product, and other criteria. Review testimonials, sample leads, and their explanation of how and where leads are sourced. Comparison shop to get the best fit for your needs and budget.
Step 3: Understand Lead Age and Pricing Tiers
Aged leads are grouped by how long it has been since the potential client originally submitted their information—such as 30–90 days old, 6–12 months, or more. The more recent a lead, the higher the price you’ll generally pay. However, less expensive, older leads can deliver excellent ROI with a strong outreach strategy.
Step 4: Verify Lead Quality
Not all aged lead lists are created equal. Check that the leads have TCPA-compliant opt-ins and that contact information is complete (phone, email, relevant details). Confirm that your provider follows privacy and data guidelines to avoid wasted efforts on duplicate or stale contacts.
Step 5: Purchase and Import Leads Securely
When ready, place your order, ensuring you’re clear on terms and return/refund policies. Download your leads via secure channels and import them into your CRM or lead management software. Careful onboarding and segmentation from the start ensures you’re ready for structured outreach.
Step 6: Organize Leads for Outreach
Segment your leads by the filters used during purchase—product type, location, age of lead, etc. Use spreadsheets or your CRM to apply relevant tags, assign leads to reps, and schedule follow-up sequences. Organization is key to consistent and effective lead management.
Step 7: Develop a Multi-Touch Follow-Up Strategy
Aged leads almost always require multiple touchpoints before conversion. Build a process using a mix of calls, emails, SMS, and (where appropriate) social outreach. Prepare tailored scripts and drip sequences that reference the original inquiry and focus on value. The most successful agents combine automation with a personal touch.
Step 8: Track Metrics and Optimize
Measuring the outcomes of your outreach is essential. Track response rates, connection attempts, conversions, and ROI for each batch and campaign. Use this data to revise scripts, adjust cadence, and double down on what’s working—turning each aged lead purchase into a learning opportunity for better results next round.
4. Tips for Success with Aged Leads
- Be Persistent: Most sales happen after the fifth or even seventh contact.
- Personalize Outreach: Reference the prospect’s request or information from the original lead form to instantly build credibility.
- Document Everything: Keep notes on each contact attempt, responses, and preferences—this context accelerates rapport and improves future touchpoints.
- Stay Compliant: Always follow legal guidance and respect do-not-call requests.
5. Frequently Asked Questions
Are aged leads worth it?
Absolutely—if you have a systematic, multi-touch follow-up process and buy from reliable sources.
How quickly should I contact aged leads?
Right after you download them. Momentum is your friend, and fresher info yields better engagement.
How many follow-up attempts are recommended?
6–8 thoughtful, value-focused touches (phone, email, text) are standard for converting aged leads.
Can I use automation?
Yes—many successful agents use CRM tools to automate outreach and tracking, improving speed and consistency.
6. Related Reading
- What Makes a Good Lead Provider? Questions to Ask Before You Buy
- How Much Do Aged Leads Cost? A 2025 Price Breakdown
- How to Integrate Technology into Your Insurance Lead Management Process
- Best Practices for Contacting and Converting Insurance Leads
