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How to Become an Insurance Agent

By Troy Wilson
How to Become an Insurance Agent Feature Image
5 minute read

Over time, the insurance industry has grown, becoming one of the leading industries in the business world. Many people wonder how to become an insurance agent, to build a career in a growing industry and help meet the increasing need. And make no mistake, there is a need for agents.

Today’s insurance companies need professionals who can work with them and help them achieve success in a competitive marketplace. An effective insurance agent can do very well in today’s industry, but not everyone can excel at selling insurance. It takes a certain type of mindset and outlook, as well as the right knowledge and skills to do well in the insurance industry. For these self-starters, Insurance is a great career where you can achieve personal success while helping thousands of people achieve greater peace of mind.

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How Insurance Impacts Life

Modern living is complex, meaning people are more likely to experience problems, losses, damages, failures, and so forth, at some point in their lives. This is just a part of life, of course, and it’s not possible to stop or take away these painful moments and experiences. However, with the proper insurance, it’s often possible to reduce or minimize that pain. This can help people reduce their risk, and live their lives with greater peace of mind. And that’s how you can make a difference as a sales agent in the insurance industry.

Why Optimism Matters

If you are to become a successful insurance agent, there are a few things to keep in mind. Firstly, is your mindset and outlook. Insurance agents need to be optimistic. You’ll talk to many, many, many leads in the course of your sales work and a majority of them won’t become your customers. This is something that just comes with the territory. If you become pessimistic because those interactions didn’t lead to a deal, you’ll miss opportunities where you could make a sale. Each new call, email, postcard, or meeting is a new opportunity to make a sale and earn a customer for years. Stay positive and persevere and you’ll find success.

Why Competitiveness Can Give You an Edge

Another thing to consider is that even those insurance leads who do buy insurance may not end up buying it from you. There are a lot of other insurance agents out there, and it’s a competitive marketplace. So it helps if you have a competitive spirit yourself. For more leads to give their business to you, you’ll need to find a way to stand out from the competition. Selling insurance is about more than the insurance product itself. A good deal of your success comes down to the quality of service you provide your prospects and clients. Building rapport and trust and knowledgeably recommending the best insurance solutions will get you more business.

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How to Set Goals and Close Sales

It’s important to have goals in life to have something to work towards. And it’s not so different with insurance. As an agent, you’ll need to learn how to set goals and work towards them to inspire yourself. Some goals will be short term, such as spending a certain number of hours calling leads on the phone today. Other goals will be mid- or long-term, such as generating a certain number of leads each month, or closing a certain number of sales each month. A lot of sales work comes down to persistence and skills you’ll learn on the job. But the best agents are those who have a natural gift for convincing others.

How to Get Leads

To get started as an insurance agent, you’ll need a pool of leads to get to work on, as well as a steady supply of leads for the future. There are many options when it comes to lead generation. You could do local advertising, online marketing, social media marketing, live networking, as well as purchasing leads online. The latter strategy is often the best solution for an agent just starting out. Here, there are also a few options. Real-time leads are brand new leads created when a consumer fills out a quote request online. These leads are hot, but that also means there’s a huge amount of competition and they’re pretty expensive, with no guarantee they’ll buy from you.

A better solution is to buy the best aged leads you can find online in bulk from a trusted source such as The Aged Lead Store. Aged leads are quote requests from insurance customers that are just a bit older. There is less competition and less upfront investment in aged leads due to their discounted pricing, both of which can be a help to new agents. Most leads aren’t ready to buy when they submit a request anyway. But half will eventually buy — as aged leads.

The insurance industry is expected to grow even more this year, meaning there’s still an opportunity for new insurance agents to learn the trade and build a career. If you have a positive outlook on life, enjoy competition, and excel at setting and achieving new goals, insurance sales may be just the opportunity you’re looking for. You can take pride in providing a needed service to thousands of people that improve their peace of mind while also enjoying a rewarding career in a growing industry.

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Ready to get started today? Try a fresh supply of high-quality aged leads from The Aged Lead Store. You’ll find thousands of sortable aged leads, ready to boost your sales, whether your business is auto, life, health, Medicare supplement or homeowners insurance, annuities, auto warranty coverage, or mortgage refinance.

About Troy Wilson

Troy is the CEO and founder of Aged Lead Store. He has been in the lead generation industry for over two decades. His blog posts focus on how to refine your sales process and get the most out of your insurance leads, mortgage leads, and solar leads.

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