Health insurance companies were some of the most vocal and aggressive adversaries of Democratic Health Reform, but now that it’s law insurers are getting on board. And the reasons are obvious if you look at the numbers.
Big Surge in Health Insurance Customers Ahead
The Congressional Budget Office just released its estimates that 95% of Americans will be covered by 2016, when the health reform bill is fully implemented. That means adding 32 million new health insurance customers to their industry.
Of Course, Health Insurance Industry On Board
In a recent Time.com article, health insurers shift their support to healthcare reform:
America’s Health Insurance Plans (AHIP), the industry trade group, has agreed to sign on to a new, 50-state health care reform implementation effort, provisionally called Enroll America, which is being organized by Ron Pollack of the pro-reform group Families USA. “We are participating in it,” says AHIP spokesman Robert Zirkelbach. “The goal is to get everyone covered.”
Marketing for These New Health Insurance Customers
I don’t know about you, but this looks like a big opportunity to help a lot of new customers. The question is: How do you get in front of all these new customers?
You can guarantee all these new insurance candidate are going to rush to the Web to figure out what they need. They are going to be looking for experts to guide them to the right insurance products and coverage.
This is going to make Internet leads, and aged health insurance leads the ideal solution for your insurance business. Combining the efficiency of buying interested and qualified prospects with a good health insurance education sales process will grow your business in this new market.