Nothing lights the fire in a sales person’s heart like questions. And nothing brings on questions like market change. Health care reform is sparking one of the biggest shifts in the insurance market in decades. Are you ready to help?
Health care reform, recently signed into law, is filling consumers with questions about their current insurance coverage and requirements for new mandatory coverage. Your marketing strategy should be shifting to become the “insurance answer guru.”
Here are a few steps I would suggest:
1. Become a source of knowledge – Start a blog, email newsletter, Facebook campaign, or other information resource. You should make it very easy for consumers to find you when they are looking for answers. These types of information outposts can quickly position you as the go-to person for these questions and attract media and customers.
2. Create simple guides – Write a couple of short and simple guides to auto, health, and life insurance in the current market. Email it to new prospects, friends, and network contacts. Encourage them to forward it to friends that are struggling to understand the changes in the market or are in employment transition.
3. Buy Internet insurance leads – Nothing is more disappointing than having lots of ways to help people and no one to talk to. This is where Internet leads can help fill the gap. These leads are generated by real customers wanting to talk to a guru like yourself. It can be an easy way to target interested insurance shoppers. And show off all your knowledge and helpful resources.
This insurance market is full of questions. Make sure you are in the ready position with simple to understand information and lots of people to talk to. Create a couple of really simple and clear guides and then buy some leads.
Start educating new customers today.