Your insurance website is your insurance business.
People don’t buy insurance by visiting the office of ‘their insurance guy’ (or gal). They go to the internet and search for insurance rates and brokers in their local area. If you don’t have your own website, but rather that pathetic looking page your agency gave you, you will always struggle.
Get Your Own Insurance Website
A professional insurance website does not have to be expensive, but you must own it. Your carriers, and even your agency, is likely to change over time. Your book of loyal customers is your lifeline in all market conditions.
Start building a personal brand that makes your name, not your agency’s, top of your client’s mind. You can own your independence and personal brand for less than a nice dinner for two, but without your own insurance website, you’re likely to be dining at the greasy spoon.
Make Sure You Come Up in Local Searches
Here’s how this personal website marketing strategy works.
- Get a simple, but professional insurance website
- Brand it with your name, phone, email, and location (this will quickly get you into local searches for your name and insurance)
- Create simple calls to action and lead forms
Use something like Yext.com to get your new personal brand into all of the local directories. Again, this will quickly get you positioned to ‘own’ the local searches for insurance quotes, insurance rates, insurance agents, and your name.
Do I Need a Website If I Buy Leads?
You might assume that because you buy internet or aged insurance leads that a website is less important, but that couldn’t be further from the truth. In fact, it might be more important.
If you are chasing down leads that aren’t your own, meaning someone else generated them, it’s going to be important that you quickly build legitimacy and have a way/place for them to re-engage you. Chances are, the first thing a lead will do is Google your name, find your website, and determine if they want to do business with you. Your website will either get – or lose – you a lot of deals.
Grow a Nice Comfortable Insurance Business
Once you have your website up, start to promote and use it as your primary business location. You’ll build a steady book of long-term business that will make you the top producer in any market and under any agency.
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