How do you find medical savings plan leads? It’s not as hard as you might think.
As you know the biggest market for medical savings plans are those that don’t have more traditional health insurance options. Unfortunately, these people don’t have the foggiest clue about medical savings plan as a viable health insurance option. They need you to educate them of course–assuming you can find them.
That’s where any good lead generation marketing plan should begin–Where are my customers? In the case of Internet lead generation I like to start with a more specific question…
What are my target customers searching for?
In the case of medical savings plans, that question is probably really easy for you to answer. You talk to these types all the time–individuals looking for health insurance, but don’t qualify or for whom premiums are prohibitively expensive. So, if we’re looking for Internet-based medical savings leads where should we look?
Right! In the health insurance lead reject pile–unsold or aged health insurance leads.
For you, this is a BIG bonus. You get your ideal customer at a great discount.
My suggestion: Grab a good-size batch of aged health insurance leads and set-up a medical savings plan email educational marketing campaign. I’m sure this will get your email inbox dinging and your telephone ringing.
For the price you can get aged health insurance leads, why wouldn’t you give it a try?