The year 2014 is coming, and with it the mandate that all Americans must carry health insurance or pay a fine. For health insurance agencies with a “glass half full” mentality, this means that thousands of young, healthy leads will soon be flooding the insurance market. For other agencies, it means taking a calculated risk selling higher-cost insurance to those who suffer from pre-existing health conditions.
Whichever group you plan to serve, purchasing quality health insurance leads is a good way to kick off your marketing campaign. There are several aspects of lead buying you should consider in order to get the strongest results
Buying fresh, exclusive leads can be very expensive, so set a budget and stick with it. If you find you can’t afford the leads you want, consider purchasing non-exclusive or even aged leads.
Match your product with the “perfect” client. Then think about the characteristics of that client. How old is he or she? Does he or she live in a specific part of the state or city? What is his or her general health condition? Using filters to screen out clients who aren’t appropriate for your services will help ensure that you spend your money on the leads that most closely match the services you provide.
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Which Insurance Needs Will You Meet?
Many insurance agencies are spending a big piece of their budget pursuing young, healthy leads, but there is also money to be made from people who, until recently, were considered uninsurable because of a pre-existing condition. Decide which direction your company wants to take and seek out leads accordingly.
Stand Apart from Your Competitors
An old Broadway song brags, “Anything you can do, I can do better.” When you’re dealing with health insurance leads, it’s important to live this attitude. Out of all of their options, why should customers choose you? When your marketing and sales teams come up with the answer to that question, you’ll be in a terrific position to convert leads into loyal customers.
Research Lead Vendors
Before signing a contract with a lead vendor, do some checking. Does the name of the company frequently show up along with the word “scam”? Are they being investigated by any government agencies? Are the other companies they work with pleased with their services? You can verify this information with just a few phone calls or a quick Google search. For instance, in writing this article it took me less than five minutes to discover that the AgedLeadsStore.com has an A+ Better Business Bureau Rating.
As the health care industry makes its most radical change in decades, build a group of quality health insurance leads so you can start offering your services and signing up customers in plenty of time for the 2014 deadline.